World-class service starts from the beginning - the very first contact.  It can be as simple as replying to an information request in minutes or a personal follow up call to let them know you care.  It's from that beginning, buyers are treated to a wide range of "world-class services".

The Initial Meeting

Whether meeting someone at an open house for the first time or getting a lead through a website, the first step is to set up a meeting to sit down and really discuss their needs.  While the lead capture form or quick chat at the open house might be enough, a sit down meeting makes it personal.  I need to know:

  • What home you want and where
  • Where you are now (address, etc)
  • Your timeframe, budget, and other conditions
  • Preferred method of contact
  • A bit about who you are (this is a relationship after all)

As a post meeting follow up, clients will receive a gift of some kind.  This is just a gesture of "thanks" for being a client.  Gifts range from gift cards to merchandise.  In addition, everyone gets a high-quality, black laquer pen for signing offers and closing papers.  It's a nice momento they can use every day as a reminder of our commitment.

Comprehensive Search

Buyers usually have some insight into the market and give us opinions of specific streets, neighborhoods, etc.  If not, we help them through that.  We then take the search to a whole new level by looking at:

  • Active MLS listings
  • Inactive MLS listings (back 2 years)
  • Off-MLS listings (private or exclusive inventory)
  • Bank owned inventory (all of it)
  • Pre-foreclosures (targeted contacts)
  • FSBOs (numerous sources)
  • Coming soon (as much as is known)
  • Targeted mailings (buyer needs house on specific street)

Of course, networking with other agents also leads to possible homes that we would otherwise not know about.  The point to our clients it that my team goes way beyond normal performance to find a home.

We go the extra mile for our clients.  For example, if you're relocating from out of town, we can arrange a hotel while you stay.  Do you have kids and can't take them out looking at houses?  We'll arrange temporary childcare.

Transaction Management

When a home is identified to write an offer, the focus is on making the most informed decision possible so buyers get a CMA for the target home.  We'll then sit down and write an offer with price and terms that will give them the best chance of getting the home.

All details behind the scenes are handled as smoothly as possible.  We have three phases of interaction:

  • Negotiations and disclosure sign-off (buyer disclosures)
  • Inspections
  • Financing coordination (includes appraisal)

Buyers are walked through each phase and all questions are dealt with in real-time as much as possible.  Our goal is to make sure the process is smooth.  In some cases, with complicated financing, there may be multiple meetings or property visits required.  We're on top of each meeting or interaction.

Closing

There are three stages of closing a transaction that may or may not require our presence, depending on the buyer.  They are:

  • Pre-closing walk-through (one last look before signing the loan documents)
  • Loan document sign-off (usually 3-4 days before closing)
  • Key presentation

The walk-through may or may not be necessary depending on the home and the buyer but we're always happy to help our clients take one last look at the home before moving ahead.  If the client doesn't want a walk-through, we get a waiver signed.

When the loan paperwork is ready, we'll meet with you at the title office to sign off. 

Once the title is recorded with the county, we'll meet you at the home (or other location) to present you with the key(s) to you home and a Signature Service Card with on-going benefits for our clients.

If you have enjoyed reading my blog, please subscribe HERE!

 Want to know more about me?  Just Google Me! 

 

 Bryan Robertson, President | T: 650.799.9951 | Email: bryan@arrivva.com | Website: http://www.BryanRobertsonHomes.com |CA License: 01191946 | ARIVVA  | 744 San Antonio Road Ste 24 | Palo Alto, CA 94303

 

Find Me Online!

Bryan Robertson FacebookRebekah Radice TwitterBryan Robertson LinkedinBryan Robertson Blog

 

Recent Articles from Bryan's Blog

Los Altos Neighborhood Tour - Old Los Altos

Los Altos Neighborhood Tour - Rancho

The Definitive Guide to parks in Los Altos

New House Construction Costs in Los Altos

 
Post is included in group: Diary of a Realtor
Post is included in group: Cosmic Cow Pie...The Rome Way
Post is included in group: Realtors®
Post is included in group: BananaTude

57 Comments on Treating buyers like gold - what I do for my clients

20 Most Recent Comments Displayed Show All

AUG
10
487,807 Points 4 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

Having the one on one interaction is always going to contribute to our buyers or sellers having a greater feeling of satisfaction during their transaction, great advice.

9:03am • #38
584,117 Points 104 Featured Posts Outside Blog Called Shot Master

Your clients are truly given VIP service. I especially like the child care option - not being distracted by children makes it much easier for both the agent and the buyers to focus on the reason why they're visiting those homes.

9:27am • #39
123,146 Points

Nothing like a refresher in the 1 2 3's of building "the relationship". It serves us well to review the structure of our course always! Great post!

 

9:27am • #40
547,229 Points 9 Featured Posts Outside Blog Called Shot Master

Bryan:

Customer service is the key.  Replying to a request quickly shows that you are responsive and are willing to help even if it doesn't mean a listing or sale now. 

9:30am • #41
160,647 Points 1 Featured Post

Working with a luxury market is a specialty in and of itself.  Sounds like you have a complete grasp of how to.

10:49am • #42
650,191 Points Localism Sponsor Outside Blog

Hope you are getting lots of leads and sales from these techniques -- all the best.

11:01am • #43
306,123 Points 6 Featured Posts

Great tactics.  In the end those buyers that you treated like gold, will also become your sellers.  I just wish that buyers would also treat us like gold when they know they have struck gold.

11:19am • #44
Love it! What is your strategy when a buyer won't meet with you prior to wanting to view properties with you?
2:40pm • #45
1,022,895 Points 15 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Bryan you know how to hustle.  I think in your market High End Service is in real demand.  

3:18pm • #46
111,721 Points Localism Sponsor Outside Blog

Boy, you made me exhausted just reading all that.  What an awesome catch you are as an agent!

4:58pm • #47
152,733 Points Outside Blog

EXCELLENT list!! You have fortunate Clients that you are so thorough.

7:07pm • #48
416,568 Points 13 Featured Posts Called Shot Master

Thanks Bryan, customer service is key and having a checklist like this to go through helps to maintain consistent quality service.

8:41pm • #49

Quite a good article, but the photo with the "Sold" sign is a stretch of the truth, unless escrow closed. I'll bet the house has not sold, since it is doubtful that escrow closed and the sale was recorded. If not, the house was not yet sold. If the house was sold the Sold sign and post would be gone. Putting up a "Sold" sign rather than a Pending or In escrow sign before Close of Escrow is not telling the truth.

 

 

 

 

 

Flavia Brown, Realtor, The Real Estate Group, Torrance, CA

11:15pm • #52
AUG
11
171,299 Points Localism Sponsor Attended Rain Camp Called Shot Master

Love this comprehensive approach! Hope this post will be part of a series so you can let us know how your strategies are working!  

9:29am • #54
494,746 Points 13 Featured Posts Outside Blog Called Shot Master

Hi Bryan, great post and outline.  We are sure that is a great approach with those luxury homes.

10:06am • #55
111,547 Points 1 Featured Post Outside Blog

Thanks for sharing a very thorough approach Bryan!    I hope buyers in your area take advantage of your services!

3:00pm • #56
2 Featured Posts Outside Blog Called Shot Master

Bryan, Excellent points, and customer service. You give Realtors a good name. Keep it up.

Flavia,

The Sold sign is just a prop for advertising photos. In most states the sold sign is allowed in an image for branding/ads. Notice the one off my right elbow. 

 

5:11pm • #57
AUG
13
235,600 Points 4 Featured Posts Called Shot Master

You have a thorough and solid approach to business. I found a few holes in mine. Thanks.

2:57pm • #58

20 Most Recent Comments Displayed Show All

Login or register to leave a comment

 
Robertson_bryan Ambassador_large

Bryan Robertson, Real estate broker Los Altos & Silicon Valley Luxury Homes

Los Altos, CA

More about me…

ARRIVVA

Address: c/o Los Altos Real Estate Agent, Los Altos, CA, 94022

Office Phone: (650) 799-9951

Cell Phone: (650) 799-9951

Email Me


The latest updates on sales, listings, short sales, foreclosures, news and events for Los Altos, Los Altos Hills, and surrounding area real estate market.


Listings

Links

Archives

RSS 2.0 Feed for this blog