Luxury Real Estate Marketing: There is no “I” in Team

Services for Real Estate Pros with Napa Consultants

All winning teams will tell you that there is no “I” in the word Team.  As a luxury real estate marketing professional you form teams to work with in all aspects of your business.  Your ability to work as a team with all those involved in a transaction is an integral part of your success.

As we were driving back from an appointment, we noticed the hill burning on the other side of the freeway. A line of firefighters was working to extinguish the fire.  This picture is illustrative of teamwork.  (You will have to look closely at the picture.)  What matters here, in this dangerous situation, is not who will get the fire extinguished. What matters most is that the fire is extinguished.  In selling a home or representing a buyer the goal is not the credit to the individual, it is the accomplishment of the task.  It takes a team, and there is no “I” in team.


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Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International specializes in the art of local niche marketing in affluent communities and they are the leader in brand strategy for the luxury real estate industry.  Working exclusively with entrepreneurs and professionals who are passionate about gaining or sustaining market leadership, they help their clients become the breakaway brand in their marketplace.


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John McCormack
Albuquerque Homes Realty * - Albuquerque, NM, Albuquerque Homes Realty

Perfect analogy Ron and Alexandra!  Sad to have the fire but really makes one stop and think of all the TEAM effort that goes into this and other TEAM situations for a good outcome.

Aug 10, 2012 08:28 AM #1
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Your photograph certainly demonstrates the point in your blog.

Have an outstanding weekend with your camera in hand.

Aug 10, 2012 10:30 AM #2
Dianne Goode
Raleigh Cary Realty - Raleigh, NC

Yikes!  Real estate is challenging, but not THAT kind of challenging!  You are right, of course, that  a successful closing means that several professionals have all done their jobs well.   A few thank-you notes after the fact never comes amiss -- and maybe something more for effort above and beyond.  The client really has no idea what goes on behind a scenes to put together a smooth closing.

Aug 10, 2012 12:33 PM #3
Rebecca Gaujot
Perry Wellington Realty, Adam Conrad, Broker - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Without the team, there would be no contract or closing for that matter.

Aug 10, 2012 01:37 PM #4
Toni Weidman
Sailwinds Realty - Trinity, FL
26 Years Selling Homes in New Port Richey, FL

I really like the analogy, Alexandra. In real estate we are always putting out fires so it fits perfectly.

Aug 10, 2012 11:08 PM #5
Belinda Spillman
Aspen Lane Real Estate Colorful Colorado - Aurora, CO
Colorado Living!

Wow that is so scary to see wildfires springing up.  We have certainly had our share in Colorado this year.  You're right - a team can handle so much more!

Aug 11, 2012 12:36 AM #6
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Good photo to illustrate this all important point. It does take a team of professionals to successfully close a home. Plus, our small brokerage works as a team on nearly every transaction. We each bring our unique skill set to the table, I know it gives our client years and years of experience and expertise. Personally, I thrive in the harmony of teamwork.

Aug 11, 2012 01:38 AM #7
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Ron & Alexandra - As a husband & wife team like you, Mary & I completely depend on our ability to work smoothly together toward the same goal. It's not something that is easy to put together, and maintaining it takes regular effort (just like a good marriage). And when it works, the results can be extremely rewarding - and not just in a monetary sense.


Aug 11, 2012 02:13 AM #8
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing


Luckily, they were able to take care of that fire in no time, and there are no homes around there.  Ron and I love teamwork in every way.


Thanks, sometimes I threaten to change the name of our blog to "My life as a blog!".


Good advice and I agree with you, thank you notes are a very special acknowledgment.  Ron and I had an escrow officer we adored, and when she retired we cried!  It took us awhile to find someone with her superb skills.


Without a team, very little can happen...


Yup, there were days in LA commercial real estate, when I felt that way...and there are still days like that.


Yes, and we are privvy to many of those.  I was just telling Ron how many freeway hills we have seen on fire in our lives, and then 3 fires in Santa Barbara in our first 3 years here.


I love teamwork and contrary to what many think, it heightens the individuality and does not lessen it.


I agree with you on all counts, and I am so used to teamwork, that seeing someone who does not want to play team is so foreign!

Aug 12, 2012 07:04 AM #9
Cherise Selley
Selley Group Real Estate, LLC - Colorado Springs, CO
Colorado Springs Realtor


The emergency services certainly understand the power in teamwork.  And yes, putting out fires is close to our hearts these days... g

Aug 13, 2012 06:43 AM #10
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing


Yes, for all us, and so far CA has had a relatively quiet time...Teams make all the difference in the world. A

Aug 13, 2012 07:02 AM #11
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