Direct Mail Marketing in Franklin MA..This Is How We Find New Listings

Managing Real Estate Broker with RE/MAX Executive Realty 104763

just sold benjamin's landing in franklin ma

This is the postcard that will be mailed today to every condo owner at Benjamin's Landing in Franklin MA.  Lorraine Kuney was the buyer agent for two sales this month at Benjamin's Landing and we are looking for our third sale this month in that community. 

Every sale is finished with a mailing to that subdivision or to a minimum of 200 homes in the area of the listing.  We're looking for more listings and we want to let those homeowners know that we sell homes in their area.  We want to sell their home, too. 

They should call us, if they want to be our next sale.  Direct mail marketing works.  If there is another homeowner in that community who is thinking about selling, we will receive a call from them because of this mailing.  Direct mail marketing does a phenomenal job of "shaking the fruit from the tree!!"

Posted by


Barbara Todaro, sales manager of RE/MAX Executive Realty 

308 W. Central St...suite E

Franklin, MA 02038



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Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Hi Evelyn..... I hope so.... thanks....

Aug 13, 2012 04:44 PM #37
Ciara Brennan
Mass Homes Realty - Hanover, MA

Hi Barbara,


Thanks for another great post!

I was just wondering what you use to put together the list of addresses that you are going to mail to.




Aug 13, 2012 05:09 PM #38
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Hi Ciara... my mailing list comes from public record in's easy..... mail merge the names and addresses.....  my marketing dept. does it for me....

Aug 13, 2012 05:19 PM #39
Keller Williams Capital Properties-Buy a home in Washington DC. Sell a home in Washington DC - Washington, DC
How much is my Washington DC House Worth?

New Home Marketing and Post card Neighborhood Farming. Barbara you are the Queen of both of them. Did this this year and found a former client. She decided not to sell her investment property since her tenant won't leave. Plus it is in DC-Long story. Anyway it works and I will start doing it more. Thanks for the remainder. Great post.

Aug 13, 2012 05:34 PM #40
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Hi Lanre.....hope all is well.... keep marketing for those listings...... they'll come your way.....

Aug 13, 2012 05:41 PM #41
Barbara Altieri
RealtyQuest, Fairfield and New Haven County CT Real Estate - Shelton, CT
REALTOR-Fairfield County CT Homes/Condos For Sale

Barbara -- I assume you are sending out cards when your listings sell as well. Do your cards ever collide with agents from the other side of the transaction who send cards?  -- or don't they actively send cards like you do.

Aug 13, 2012 05:42 PM #42
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Barbara.....   there's room for everyone.....the problem is that no one else does this like clockwork....they are sporadic about it..... some only mail to high end areas....I mail to the good, the bad and the very ugly..... it all sells....and I do send them whether we have the listing side or the buying side....

Aug 13, 2012 05:53 PM #43
Virginia Hepp - Mesquite NV REALTOR
ERA - Mesquite NV Homes For Sale - Mesquite, NV
Mesquite NV Homes and Neighborhoods - Search MLS

I know that the top 2 agents in my area do just as you do - on a regular basis.  I do like the simplicity of your postcards - I have seen many that try to get so much info in that it is, well, too much info.

Aug 13, 2012 06:30 PM #44
Debbie Reynolds
Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Barbara, With a successful track record like yours,  I am sure you have many sellers that can't wait to be the next in line for a sale by the Todaro Team.

Aug 13, 2012 06:36 PM #45
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

Very interesting.. I somehow was under the impression that if you are the buyer agent you can't claim to have "sold" the property.. Did I get something wrong here?  Thanks


Aug 13, 2012 08:25 PM #46
Tammie White
(615) 495-0752 or - Franklin, TN
Franklin Homes Realty, Franklin TN

Barbara, thanks for the tips. I appreciate the email. That sounds like a fabulous plan.

Aug 13, 2012 08:31 PM #47
What Not To Renovate - Milan B.
Palm Coast, FL
We provide tips & trends on home renos & designs

Hi Barbara,

Thanks for sharing this clever idea, great food for thought.

Seems like I need to dust off my post cards and get them out....



Aug 13, 2012 08:53 PM #48
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Barbara - You are the direct mail marketing queen of ActiveRain and do a great job of showing us how to do it properly.

Aug 13, 2012 10:56 PM #49
Charita Cadenhead
Keller Williams Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)
Barbara without question, you are the reigning queen of direct mail marketing. All industries could take a cue from you.
Aug 14, 2012 01:13 AM #50
Sally K. & David L. Hanson
Keller Williams 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Short Sale - CDPE, REDS

 Great minds think alike....posted my blog before reading this....ahhhh post cards...should not be a thing of the past ! Don't we know it !

Aug 14, 2012 03:56 AM #51
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Sally....I just commented on your card..... great job.... similar message to mine.... they do save the cards....

Aug 14, 2012 03:59 AM #52
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Excellent marketing advice for real estate professionals.  

Have an outstanding week with your camera in hand.

Aug 14, 2012 05:37 AM #53
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Barbara, I want to be like you when I grow up! :) I would love to have implemented the sheer force of your marketing program. It is just so spot on and we are blessed to have you here in the Rain to give us great examples like this.


Aug 14, 2012 06:31 AM #54
Jon Zolsky
FunCoast Realty 386-405-4408 - Ponce Inlet, FL
your Daytona Condo Agent

Barbara - thank you for clarifying. I understand that it is difficult to predict the success of any marketing effort. No matter what you do, if people are not thinking about selling at this moment, they will not call.

You are absolutely right

Aug 14, 2012 05:05 PM #55
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Hi Jon....everything we do for marketing is "hit or miss'.... it's all timing.... and we never know when it will be the right time!! what a job we have!!!!  so all we can do is to make sure we have as much covered as we are financially capable of providing...... the deeper the pockets, the more wide spread the marketing....and the better the results...right???

Aug 14, 2012 05:19 PM #56
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