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These state pages or hyper-local pages provide content directly related to a specific geographical location.
State, County, City and Neighborhood pages make it easy for consumers to find what they're looking for.
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Farm your niche market and cover all the happenings in your neighborhood
I remember the time of plopping a few open house arrows on the major cross streets, planting a handful of flags, opening the door, and receiving a healthy amount of traffic. Those were the days!!
Unfortunately, with so much technology: virtual tours, high resolution wide angle photos, and digital layouts, plus the softening of the economy, open house traffic has nearly evaporated! Buyers now have the ability to preview a home without ever stepping into it. Sure this may be convenient for buyers, but it's devastating for us agents who rely on that face-to-face connection and relationship!
There will never be a subsititue for physically stepping foot in and experiencing a property.
So how do we go from a trickle to a river of open house traffic? Well, like any good event it takes planning, preparation, and the use of all marketing tools. For us, this means marketing from both sides of the spectrum: On and Offline line.
We start with the foundation, offline marketing.
--> Place open house signs early... as early as 1 day prior to the event! We need to get people aware of the open house, so placing our signs in advance gives the neighbors the opportunity to plan their trip over.
--> We pre-sale the event using postcards! Just like the signs before, 1-2 days in advance, walk the neighborhood and drop off a 1/2 sheet Open House postcard invitation.
--> Lastly, creating Open House specific property flyers. Sure our standard listing flyer will do, but simply changing the headline to read "Open House" frames the property differently to the buyers.
Flyers, signs, and postcards are not enough nowadays, so leveraging social media and online marketing tactics is needed.
--> Now that Facebook as practically taken over the world, it's time we take advantage of the FB craze by creating Open House Events! Almost like the offline postcard, this spreads the word that much faster!
--> I thought we would never use this but now I've seen the application of QR codes on our flyers and postcards. The trick here is to link the QR code to our Facebook Event. It's a great way to tie-in technology with our open house and track our traffic.
--> Last but not least, we utilize social "Check ins". Facebook uses this as well as Four Square. It's a great tool to help visitors promote the property! We print out a flyer that looks just like this and place it in front of the door.
In comibination this is how we drive traffic. Selling real estate is getting increasingly harder. For us, instead of fighting it, we embrace it and incorporate on and offline techniques for max traffic and max business.
Hi, my name is Reuben Fine, I'm the founder, lead graphic designer, and real estate flyer template specialist for Turn-Key Flyers. Maybe you've seen me around the Internet, at Broker meetings, or at conferences, so I wanted to take this opportunity to say "hello" and share my story.
I've been designing for the real estate industry since 2001 and have been exclusively retained by many of the top award winning brokers in the country. I'm a master at Photoshop, Illustrator, and Publisher; and my work has been featured in many popular magazines and all over the web. Graphic design is tough and laborious work, so creating "templates stocks" has been the key to my success and one of the main reason why I can turn-over marketing in a blink-of-an-eye. I realized that many agents (new and old) struggle with creating professionally branded marketing; often, agents can't justify the $100/hr rate many of the Top Producer can for simple flyers. Over the years I've created a "bank" of templates and have now built a new business around. These templates are the same design I use for $1,000,000 listings but in an even easier and straightforward than using complicated design software. I'd like to introduce you to...
Turn-Key Flyers: Simple, Fill-In-The-Blanks Real Estate Flyer Templates
Creating flyers is a major pain and a very time consuming chore. But not any more! Turn-Key Flyers Templates are simple fill-in-the-blanks flyers that you can use right now, no matter your skill level, to create impressive, professional, and distinctive, Open House, Just Listed, In Escrow, Just Sold Flyer and much much more...
If you're tired of Word, Publisher, or the awful looking online services, give a Turn-Key Flyers try! Quick, simple, and straight-forward...
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.