A common practice among Rainmakers is to follow the blogs of fellow bloggers and drop off some comments. While this is a conscious act of letting the blogger know that there is someone who finds his or her post useful, there are a handful of other benefits that blog following give to the follower himself.
One such benefit is the establishment of connections. Everyone needs to widen his network. A comment can lead to a back comment, to back link, and obviously elevation into the higher ranks of elite Rainmakers.
Taking the concept out of ActiveRain, are there true benefits associated with blog following that makes it a worthwhile activity? In the perspective of bloggers, it is one marketing effort aimed to let other readers know Hey we exist. Here’s our site. The practice of leaving comments has become associated with the act of personal branding and promotion. It has become very normal to see graphical signatures, memes or avatars attached to comments, most of which contain link to the commenter’s own blog, social network accounts, and websites.
Blog following has become a subject of strong arguments. This is due to random acts of spamming done by other blog commenters. You can see the apparent flooding done by some ill-mannered netizens who obviously don’t know the ethics of cyberspace.
There is nothing wrong with following the blog of other people especially when you deem its contents as informative and useful. What is wrong is the monstrous dropping of consecutive comments that contain nothing but hate messages, ads, or irrelevant content.
Blogging platforms have come in response to this problem. Comments can be turned off, leaving no other way for blog attackers to destroy the visual and informative aesthetics of the greatest blogs in cyberspace. As an emerging practice among bloggers who want to establish real connections to other blog owners, the permission to post comments is relayed through direct messages to the owner – leaving at his or her own discretion to allow a fellow blogger or any other user to leave comments and eventually establish connections between two blogs.
Leaving comments is one way to help blogs establish authority in the niches they are in. In one way or another, negative comments allow the blog owner to show to followers ho sharp he or she can be in handling such rough situations. But to lessen the ugly scenario of blog spamming, we as bloggers must learn to adhere to our working ethics – taking into consideration that when we do send comments, we are likely to receive comments back. Thus, it is better to have it written in a nice way than reap uglier comments in return.