Groups are smaller communities within the larger ActiveRain. Join groups created by others. or start your own and
get others to join
This is the place to view the past and present contests put on by ActiveRain and its members. Everyone can join the
group and help encourage each other. Current contest will be highlighted posts so it's easy for you all to see. Let it
Curious as to what others in your profession think about a certain product or tool?
AR's community takes the time to leave honest and transparent reviews of their experiences
so you can be a bit wiser about your purchase.
Broken down by categories and subcategories for easy finds
Get an unfiltered look at what real users are saying
Leave a review yourself for others to benefit from
Add new products as you use them and gain points for doing so
ActiveRain University (ARU) provides free on-line training. We coach, consult and support real estate professionals about real estate trends, technology and social media.
ARU Calendar provides class types and registration links
Watch short tutorials on updating your photo, inserting a hyperlink and much more
Sign up for the Daily Drop so you don't miss out on AR's daily happenings
Find answers to most FAQ's
Whatever it is you're into and wherever you are, AR surely has a group for you to join.
Brand, off the wall, specific subject matters…whatever it is you're looking for.
Each time you write a post you can syndicate your post to 5 groups.
And if by chance you don't find what you're looking for, start a new group today!
Get your content in front of more eyes
Search by location or type
Feel free to start your own group
Find some that are close to home and close to heart
Each month AR runs numerous contests as a way for our members to engage in activities
that will boost their business and increase their visibility in the community and beyond.
Earn points by partaking in these contest and climb the leaderboard
Do what's good for you and your business by participating
If you have an idea for a contest, just let us know
Stay motivated and on track with new contests popping up each month
Ask a Real Estate Question
Here's another avenue for you to build relationships with others. Share your expertise with someone searching for answers.
Play the teacher role and help someone out today
Your Homepage will alert you of new questions in your state
A wonderful way to open a door to a possible new client
Ask a question yourself to get help
These state pages or hyper-local pages provide content directly related to a specific geographical location.
State, County, City and Neighborhood pages make it easy for consumers to find what they're looking for.
Post your listings, school information, local events, market reports and more
Consumers peruse these pages for information
Farm your niche market and cover all the happenings in your neighborhood
When you are passionate about what you do and you have aligned your passion with a career path that can deliver the economic benefits that you desire, opportunities seek you out. And, you can perceive opportunities quicker than your competition. In fact you can find the trail to opportunities in even the most mundane non-obvious places.
As passionate brand strategists in luxury real estate marketing we find the opportunity to expound upon the principles of branding everywhere we look. Here is an example of the value of achieving top of mind status. Recently, we had a minor overnight invasion of ants that attacked the cat food. We were fortunate to nip this problem in the bud. But, we decided to take preventative measures for potential midnight raids. We sought out ant bait/traps. Two brands were prominently displayed: Combat and Raid. Both boxes were the same price. We assumed they were equally efficient.
Raid is the brand that comes to mind first for us and Combat is not even on our radar screen. Combat had 6 traps in the box and Raid had four. Raid, obviously commanded a 50% premium based on their brand recognition. In a time starved world the majority of people would select to brand that comes to mind first, underlines the value of brand recognition. There is no inherent value of the actual ingredients of the product. Trust in the brand is the added value.
We selected Combat overriding our natural proclivity to the brand that came to mind first. This is a mega trend in luxury marketing today: luxury brands cannot get away with a 50% plus premium on their name alone, they have to demonstrate actual value.
Sellers and buyers are getting smarter when it comes to luxury real estate. One of the interesting outcomes of the global economic upheaval, luxury real estate consumers are looking for intrinsic value and are unwilling to pay a premium for a home or any other goods, if the intrinsic added value is non-existent. As a luxury real estate marketing profession, it is now imperative to define your added value and it better be substantive, so that you can achieve top of mind status. Does your brand command a premium?
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.