So often Realtors representing Sellers, listing agents, are asked at listing presentations, "what is it you are going to do to sell my house?" It is a much more appropriate question nowadays with inventory that has risen and longer days on the market.
The short answer might be something like,
THE PROOF IS IN THE PUDDING.
What I mean by that, is depending on one's experience in Sales, Marketing, and Real Estate in that particular area, some things work, others don't.
There really is no ONE technique that will sell your house. If you listen to enough agents sometimes, they'll either convince you open houses are a complete waste of time for marketing your house or it needs to be a "component" of an effective marketing plan.
What about Internet exposure, virtual tours, various web sites, enhanced listings? Which are the right places to market online? Most likely several.
Times change, the reasons houses sell in a neighborhood over the months and years change with time. A great agent reads the changes and adjusts the marketing mix based on "why" homes sold in that particular area over the last six to nine months. Adapt quickly to stay ahead of the curve by staying up to date on what's happening in your market so you know what to expect next. Talk with other agents that have sold houses in that neighborhood and understand the "secret to their success." Was it a foreclosure, was the seller flexible, was it just a great house, did they find buyers from out of town, was it sold through a re-location company?
A terrific agent has many arrows in their quiver and tries many of them to get the job done including negotating skills and creative financing ideas or new programs with their partnered lender.
By working on the recipe, and and making sure the homeowner has everything going for them will give the greatest chance of a "sweet" and happy ending resulting in a happy buyer and seller at the closing table.
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