How does your vehicle look these days – the one you use for business? Is it clean? Organized? An attractive representation of your home staging company or real estate agency? A lot of home stagers have weighed the decision of using some sort of signage on our vehicles, be it vinyl lettering or magnetic signs. Some may have vanity plates that creatively tell the world that you’re a stager. Here is what we have done to our cars.
For the inside of the car, we found these nifty little organizers that are perfect for keeping a stash of Room Revisions business cards, postcards, flyers and promotional pens handy for any situation we’re in. The organizers come in different styles and sizes. Many options can be found at Target or Walmart. I wanted something small that would be dedicated exclusively to holding my promotional materials and not be cluttered up with extra “stuff” like CDs, maps, etc. We ordered ours from http://www.organizeit.com/autostor.php. They attach over the headrest and can be positioned on the front of the seat, or swing around to rest on the backside of the seat when you have a passenger.
Our company opted for magnetic car signs and we ordered ours through www.buildasign.com. We are located in North Stafford, Virginia - a small town. Route 610 (or Garrisonville Road) is North Stafford's only major thoroughfare through the commercial district of town. Virtually any place of business that you want to go in North Stafford is located off of Garrisonville Road, and I’m up and down that stretch of asphalt every day. My primary objective with a magnetic car sign is to get my company’s name out in the community, day in and day out. Personally, I wanted a sign that stood out and was highly visible, but didn’t clash garishly with the color of my vehicle. I like the versatility of being able to remove the signs should I decide, for whatever reason, not to be rolling advertisement for my company on any given day. Hasn’t happened yet, but I like the option!
Speaking of rolling advertisement, just last week I saw an innovative idea for business cards on the go. I was pulling out of a parking space while someone was pulling into the space next to me. She had vinyl lettering on her SUV for her legal services business. Can’t remember even what type of legal services she was offering, but what REALLY caught my eye was the business card box attached to her window with a sign that said “business cards, take one.” I came home and searched the Internet and found the boxes available at www.vehiclecardpockets.com. They are also available at www.cardpockets.com. The point of having signage on your vehicle is to promote your business. Why not provide easy access to your contact information at the same time? People are more likely to take a business card that’s right at their fingertips than to search for a scrap of paper and a working pen in their console. I know many times I have made a mental note to remember a website or a company name that I see on a vehicle, only to forget it by the time I get home. Purchasing these plastic card boxes are on my to-do list.
If you haven’t taken the time to “stage” your car, these tips and links make it easy. And if you happen to see Room Revisions on the road in the Stafford and Fredericksburg area, honk and wave - and take a business card!!
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