Truth in advertising - a great sales tactic or just plain right.

Truth in advertising - a great sales tactic or just plain right.

Some agents focus on the art of the deal, but try honesty and humor. It says, "I'm trustworthy" and leads to more sales. Read more.

Most salespeople lack a sense of humor and focus only on closing the deal, but real estate expert and TV personality Herman Chan says that in realty, this fosters a sense of distrust among consumers.

He cites the success of a for-sale-by-owner ad from a single mom in Oregon that stated, “Husband left us for a 22-year-old … House For Sale by scorned, slightly bitter, newly single owner” That ad went viral.

Today's Prayer
Dear God, Communication is not always easy. You know that. You've seen, firsthand, how hardheaded and self-centered people can be. Please forgive me of not taking the time to communicate with you like I should. Even though you know what I think, you'd like to hear from me and communicate with me. I'm sorry. Right now, I am making a commitment to spend more time with you. Communication with other family members and people around me is difficult, at times, too. Help me to think of other people first; not always myself first. Help me to see their point of view, their needs, their situations so that I can interact appropriately. Love them through me. Thank you for looking past my failures and communication flaws, and loving me anyway. In Jesus' name. Amen.

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Truth in advertising - a great sales tactic or just plain right.

 

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