Pay Attention to What's Above the Fold
If you want to maximize your internet marketing presence, you want to show up on Google 'above the fold' a term originating from print media meaning what you see above the fold in the newspaper.
Those were the top headlines in the heyday of newspapers. Today you want to be above the fold on Google, Yahoo, Bing, your email or your blog.
If you want some indication of the importance of 'above the fold', check out the fact that WordPress has a plug-in called Lazyload - it only loads photos that are 'above the fold' and loads the rest only if the reader scrolls down. If every reader were scrolling down, then there would have been no need to create Lazyload.
Just check out the stats on Google for the likelihood of someone to click on a link - it goes from 56.56% in #1 to 3.27% at the bottom of above the fold. The % drops to .36% just below the fold and actually rises to 2.55% at the bottom of page 1.
So if you're writing a blog post, posting photos or just trying to gain coveted Google juice, pay attention to what's above the fold.
