How do you market your listings online?

Since 90% (the last number I remember hearing) of people start their home search online, I decided that one of my goals for 2008 is to tweak my marketing plan a little more to show my sellers just how much I really do for them and thought that you all here on AR could benefit from this post as well (especially if we all contribute something extra below that we do to market our listings online)!

-  I email all the agents in my office about my new listing so they have it (this is FREE and doesn't waste any paper!)

-  I research all of the agents in the area of my listing and email them a copy of my new listing advertising any type of incentive for them to show it (like an agent bonus and this is FREE)

-  From my website once I upload the listing information, the new listing gets automatically uploaded into the following:

  •         Google base
  •         Livedeal.com
  •         Yahoo classifieds
  •         Cyberhomes.com
  •         Truila.com
  •         Oodle.com
  •         Homescape.com
  •         Vast.com
  •         Thehousingpages.com
  •         Videohomes.com
  •         House.com
  •         Habitat boom
  •         Clickable city directory
  •         CLRsearch.com

-  Then I download it into Craigslist, Backpage.com, and zillow.com

-  Also, it gets automatically downloaded into even more sites like realtor.com, homesdatabase.com, and most of the other participating brokers in our MLS areas websites as well once I place the main listing in our MLS system. 

-  Oh, and I can't FORGET PLACING THEM ON ACITVE RAIN!

OF COURSE I ALSO PUT MANY MULTIPLE PICTURES OF THE HOME AND CREATE AN ONLINE VIRTUAL TOUR TO BE PLACED ON MANY OF THESE SITES AS WELL!

What else do you do to market your listings online?

 
Post is included in group: Realtors®
Post is included in group: The Art Of Marketing You
Post is included in group: Rainmaking - Internet Marketing Strategies
Post is included in group: Real Estate Technology
Post is included in group: Active Rain Addicts

20 Comments on How do you market your listings online?

Hey Michael,

I know I get 90% of our business via the Internet and now spend 90% of any advertising/marketing money on Internet Ads.

Sean Allen

01/16/2008 06:57 PM by International Financing Solutions / Mortgage Professionals

Here are few more

   Wannanetwork.com

   Point2agent.com

   Postlets.com

   Great post! thanks

 

01/16/2008 06:57 PM by Sonja Babic/Prudential Clear Water Realty

Thanks to you both for sharing!

01/16/2008 06:59 PM by Michael Klijanowicz - Relocation Specialist - Baltimore & Harford County (Baltimore & Harford County Maryland - Long and Foster )

Michael, I like your approach of using the "this is how they start" as a pitch to sellers.  I don't think anything close to the 90% number find their buyer broker on their web search.  But it is the major starting off place for looking.  I'm going to have fun adding my new listing to all of these place!

01/16/2008 07:01 PM by Patricia Kennedy (Evers & Company)

That is great information. I am new with RE/MAX and have no listings yet. Any suggestions about getting listings.

01/16/2008 07:15 PM by Cassie Hansley (Remax Crossroads)

I would add Realtor.com as it is the #1 place for Real Estate online.  I have had great success there.  

01/16/2008 07:17 PM by Adam Brett - Fullerton, California Realtor (RE/MAX NOC)

What application are you using to upload your listing to multiple web sites? I use postlets.

01/16/2008 08:41 PM by Phil Bailey - Realtor® - Deltona, Florida (RE/MAX Signature)

THat pretty much sums it up..becoming a showcase agent for REaltor.com is really a great thing too....

01/16/2008 08:57 PM by Konnie McKee Northern Virginia Real Estate (Konnie McKee )

I use my FREE POINT 2 Site!  All I have to do is upload it to my point 2 site and then click syndicate for ALL of the websites listed above!  If you don't have a Point 2 site, you don't know what you are missing!  After all it is completely FREE (unless you decide to upgrade).  So far I have not had to upgrade and have already closed on 3 new clients that I met directly from my site (I have only had the site since August of 2007)! 

01/16/2008 08:59 PM by Michael Klijanowicz - Relocation Specialist - Baltimore & Harford County (Baltimore & Harford County Maryland - Long and Foster )

Good tips here, thanks for you blog and all the helpful comments you are getting!

01/16/2008 09:09 PM by Nancy Siau, Realtor® Selling Coastal SC (Prudential Source One Properties, Pawleys Island, SC)

Is your website custom or are you using a "template" company?  I am thinking about switching companies and need to start researching.  Submitting to multiple websites is critical, so I think that will be one of my top requirements - any suggestions?

01/16/2008 10:43 PM by Kirsten Mellinger, Ventura County Real Estate (Emerald Funding & Realty)

MICHAEL - Interesting question.  I featured this in Active Rain Addicts, so hopefully you will get even more responses.

01/17/2008 03:17 AM by Adam Waldman - Long Island REALTOR® (RE/MAX Best)

Thanks Adam! 

Kirsten, I am going to email you about my Point 2 Site!

And thanks to the rest for their continued comments!

01/17/2008 07:02 AM by Michael Klijanowicz - Relocation Specialist - Baltimore & Harford County (Baltimore & Harford County Maryland - Long and Foster )

Michael,

Another site is www.house-hunting.com

It's free!

01/17/2008 07:39 AM by Holly Howell (McCOLLY Real Estate)

This is great information. Thanks for the post. It has helped me out alot.

01/17/2008 03:48 PM by Cassie Hansley (Remax Crossroads)

Michael-In addition to all the many things you listed, I post to our local TV stations.  I don't think many people are doing this.  I should post a blog about that because I've gained many leads and 2 closings in the past year from it. Thank YOU for the great post. 

01/18/2008 06:41 AM by Julie Neerings~Lifting Hearts ♥ Building Dreams~Utah REALTOR® (Keller Williams Salt Lake City)

I have an upgraded Point2Agent site (you can get them free) it uploads to all of the above mentioned sites. I have stopped using print ads-I got no return on them.

01/18/2008 12:38 PM by Mary Corrigan, ABR,e-PRO (ReMax Crossroads)

This is great information...a list all in one place and some great comments too.  I have saved it for my next listing!

01/18/2008 05:17 PM by Lake Norman Real Estate ~ Diane Aurit (RE/MAX at the Lake)

Really helpful post.  Thank you so much.  :) 

01/19/2008 09:50 AM by Lisa Spalding (Watson Realty Corp.)

Thanks for sharing the information. This is what makes activerail useful. I am always looking to have sites to add listings to. Remember to remove them once they are sold.

bonner

01/19/2008 10:15 AM by Bonner Thomason CRS, ABR, GRI, e-Pro (Keller Williams Realty)

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Real Estate Agent: Michael Klijanowicz - Relocation Specialist - Baltimore & Harford County (Baltimore & Harford County Maryland - Long and Foster )
Michael Klijanowicz - Relocation Specialist - Baltimore & Harford County
Perry Hall, MD
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Baltimore & Harford County Maryland - Long and Foster

Office Phone: (410) 529-1900 Ext.: 3158
Cell Phone: (410) 236-3331
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This blog is dedicated to providing quality real estate information to ALL consumers and real estate professionals living in the Greater Baltimore and Harford County areas and is often viewed by many others all across the United States. You will see my current market reports for the various communities that I serve, my home listings, and many articles pertaining to both consumers and also those in the real estate industry. PLEASE ENJOY YOUR STAY AND FEEL FREE TO POST A COMMENT AS THEY ARE ALWAYS WELCOMED!

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