I need the genius of my AR crew! Should I post-cart of letter direct mail? Any other alternatives?
What do I mean? Well, this article is a question for my favorite communities on Active Rain. This is not a blog or a post of some useful contact but rather a request for it. I kindly as all of you to share with me how I can improve on the following:
Background: I have been sending out direct-mail letters to my favorite buildings in my area of choice for the lats few months. I've been getting approximately a 3% response rate which I am definitely not complaining about.
Format: My letters include a brief letter indicating I offer ridiculous value for the building owners in terms of my being the top agent in the building, possessing all the building information, hosting a website for the building with listing history and rental history, and walkscore information about the neighborhood; 2. and i also includes a team brochure with my team mates contacts (mortgage brokers, renovators, stagers), as well as my testominials from the last 10 clients in the area. 3. I also offer the last three sales in the building to give them a historical background on their building.
Challenge: this is a mail out which requires my brochure, a letter printout, a hand-written addressed envelope (for a higher open rate), and a label or my return address, as well as a postage stamp.
Cost: the cost includes brochure printout, color two side letter, the envelope, the stamp, and of course the TIME required to put all this together which is approximatley 2.5 hours for a mailout of about 100 letters.
My Question: have you come up with a good design of an over-size postcard (perhaps a 5x12) that can include most of this content, abbreviated, but which doesn't have to be opened to be read, and which is cheaper to reproduce and mass mail?
I'm all ears and am looking for your genius suggestions!
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