We started building a short sale niche over eight years ago to service homeowners and agents. Over that time we have diligently kept up with the myriad of process changes and regulations from lenders and the government. As a result, we are well positioned to successfully assist our clients. Unfortunately our approach to client lead generation and marketing hasn't nearly kept up with our improved level and scope of service.
So, to meet the 90 day challenge for the 4th quarter of 2012, here are three new "contact touches" we plan to implement during October - December.
- Target Local HOA's
Visit 3 homeowners associations (HOAs) in my market area (one per month). Present fliers for homeowners and property owners. Review with management opportunity and examples of short selling properties with delinquent dues in lieu of HOA foreclosure. Make inquiries into any properties that the association might have repossessed because of unpaid dues. - Target Non-profit Housing Counselors
Visit 3 Non-profit Housing Counselors (one per month). Discuss a Partnership with counselors in educating homeowners that may not be a good fit for modification programs and may need to sell their property through a short sale to avoid foreclosure. Drop off 10 fliers and 10 business cards. - Database Holiday Contacts
Send a holiday thank you/greeting card from Send Out Cards to each of my data base contacts. Cards will be sent for Halloween, Thanksgiving and Christmas. Card message will request short sale referrals.
As you can see, This approach is focused on referral based marketing from existing clients/contacts and new partnerships. This should give us an additional client stream going into 2013.
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