FAQs: "When Can I See Your Portfolio?"
Faithful readers know this series is about snappy answers to questions everyone asks, or thinks about asking.
Today's post is an epic departure, for two reasons. First-this question hasn't actually come up before the other day, AND I didn't have an answer handy that I liked when it did.
But it is a VERY good question. So have given it some thought, and here goes:
Website-check! B&A pics-check! References from jobs of all different sizes and types-check! But I do not have a physical or formal portfolio.
I do ponder this on my own from time to time...but instead, I write another blog post, or schedule another workshop. Or I'll stop in at some RE offices to check in with 'my' agents, take another CE class. or....ohyes-there are the clients, too!
My business is fluid, am always evaluating, and re-evaluating how I run things. Are my choices predicated on their efficacy, or my personal preferences? I don't know...but since "I am" my business... who knows?
As a service and information business, much of the value The Refreshed Home brings is intangible. So without too much over-rationalization, I present my virtual portfolio:
The Refreshed Home is interactive and personal. We play well with others, and can smoothly, quickly slip into the mindset of a potential client-and any of the other players. Demonstrating my abilities on the fly at our first meeting is what I enjoy, and it seems to make others happy, and comfortable in hiring me.
The Refreshed Home is people-centric. A pleasing aesthetic is important, but it's just a starting point. Decorating and Home Staging is about the people and the process as well as the stuff, and the visual result. Defining and managing client expectations is as much a part of the scope of my work as picking paint, or creating a floor plan.
The Refreshed Home specializes in niches. And niche not meaning a price point or ZIP code. I have the training to make the best of most any space, and the practical experience to deal with most any circumstance. I am a critical thinker, and a creative problem solver. Whether Staging or Decorating-my specialties include smaller, older, unusual, unexpected or unremarkable spaces.
I'm curious, too-what is the current thinking? What is its' overall importance in the scheme of confidence-building and decision-making? Does it confirm a decision, or have a stronger role?
A more formal presentation of my body of work is not a bad idea. Whether it will ultimately end up in a big black carrying case, on a website, a PowerPoint on a tablet or a CD remains to be seen. But at the moment, the reality is my portfolio consists of happy people who've been empowered to make good plans and wise decisions, and are now enjoying their new spaces.