Clear Communication is crucial in real estateA small, benign event occurred recently that made me dust off a list I have been compiling as a broker who has had his share of communication fails over the years with the real estate agents in my brokerage. You might be going out of town, need help with a file, or just want to give us a heads up. Regardless of the reason, there are some definite do's and don'ts in making sure that what you have to say is understood and acted on the right way. The assumption of everything herein is that you are not standing in front of me or sitting at my desk. 

  1. Don't use a text to announce your time out of town or similar matter. A phone call is better, an email and call is best. Text is more casual or conversational discourse. It isn't easily transferred to the official office agenda, and no one else reads my texts to back me up. An email, on the other hand, is a permanent record and if I answer it, it probably means I am at my computer and have access to the calendar. 
  2. Don't assume that something mentioned weeks or months in advance in casual conversation will be recalled with complete accuracy and acted upon. This prevents situations where an out of town buyer is standing in front of a house wondering where I am, and when I call, you answer from that wedding in the Finger Lakes. Ok, I made that up. But it could happen, and the Finger Lakes are lovely this time of year. 
  3. Don't assume that something said to one manager is automatically known by another. In my own case, I have a co-owner, my wife who is on the administrative side of things. If there is one chronic issue is my own firm, and thank God it is a minor issue, it is when an agent will say to me "but I told Ann," as if saying something to her transferred by osmosis to me. With over 30 agents, sometimes as many as 60 listings, almost 20 deals under contract, and 4 children aged 5-10, we simply can't debrief each other on everything agents tell us. Sometimes we haven't even spoken since you spoke! 
  4. NEVER assume that something said to me while I am driving gets past the dashboard. You beeped in on the tail end of a prior conversation, I hung up with you to answer another call, I am driving, and I can't write anything down. I just talked a client off the ledge, put out your fire as best I could, and then dealt with a lawyer on something right afterward. Follow up. That is your responsibility.

Now, here are some Do's.

  1. Do have the address and other agent/firm on hand when you call about a particular transaction you are working on. Context is everything, and understanding who and what is on the other side of a problem is a big part of getting to a solution. There is a big difference between a co-op in Scarsdale and a relocation deal on a colonial in Chappaqua. I need the 411 to give you the 911. 
  2. Do bug, bother, disturb and otherwise interrupt me. If there is a problem and you are afraid you'll interrupt my off or family time, it is a far more welcome disturbance than the same problem 24 hours later.  Un-addressed issues are the worst. Err on the side of contacting me. 
  3. Do call meetings. Being proactive and planning is better than putting out fires that planning could have prevented. I am eager to help you get out ahead of your active clients and pending transactions so you can minimize drama and do a phenomenal job. To their credit, this is something where my team does a tremendous job. 
The term for this is "managing up." Helping your broker or manager help you is almost always a function of good communication. You avoid problems this way, do a better job for your clients, and learn a ton more than the trial and error that comes with poor communication. All too often, it is the clients' who carry the water for that, and around here we prefer smoother sailing.  
 
Originally published on the Westchester Real Estate Blog


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36 Comments on How to Communicate with Your Broker or Manager

20 Most Recent Comments Displayed Show All

AUG
26
1,117,520 Points 101 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Now I know why I don't want 30 agents.  I can remember what 6 people tell. 30, I imagaine not so much.

11:55am • #18
981,452 Points 114 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

They text to tell you they are going out of town?  That just doesn't even make sense to me, and I imagine, not to you either, hence this post.  Communication is key and plenty of advanced notices is key'er (if there is such a word) ;-)

12:11pm • #19
462,662 Points 2 Featured Posts Outside Blog

It is OUR responsibility to keep you(broker) in the loop. So many people don't follow these simple rules.

12:18pm • #20
396,941 Points 5 Featured Posts Outside Blog Attended Rain Camp

Excellent suggestions.  I have agents, and when I get a call because they are out of town, I now have to ask "is that for the day or for weeks..."  I don't mind at all covering, just let me know ahead of time.  

1:17pm • #21
1,518,715 Points 112 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Communication is the key to success.  And communicating something as important as a transition of who will be working certain files is HUGE for a managing broker to know.

2:01pm • #22
390,097 Points 27 Featured Posts Outside Blog Called Shot Master

There should be some procedures in place at an agency that if someone goes out of town, they ask another agent of that brokerage to cover. Without this teamwork that has been worked out in advance in a brokerage, it could get very disorganized. With good procedures, 50+ agents should not be more of a problem than 10. I used to have employees and it seems that there was always strife. But with "independent contractors" who work out of their own home office, problems should be at a minimum. Just my 2 cents.

3:20pm • #23
627,883 Points 1 Featured Post Outside Blog

Phil, we all get into trouble when we start to assume things, good communication is extremely important when covering for each other. 

5:03pm • #24
553,341 Points 147 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Well said, J. P.  Knowledge is always preferred over coulda, shoulda, woulda.  It is never a bad thing to reminder the broker of this or that.  Please, feel free to call, leave a detailed note on my dest followed by a call or a visit. 

6:21pm • #25
317,758 Points 18 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

This is just what I've been talking about!  Active Rain and all of you who share so much make me a better agent!!! 

6:25pm • #26
872,399 Points 47 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

LOL, Phil, I would imagine the text was from someone in their 20s - but actually we are seeing a strong trend with some of our clients where they text epistles. But to my broker? For something that important, email is the way to go and yes, phone is good follow up.

Sharon

8:02pm • #27
127,487 Points 1 Featured Post

Great advice, communication is so important in all aspects of life.  But certainly communication is key to smooth real estate transactions.

9:27pm • #28
1,352,178 Points 42 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

J Philip - I can see how these dos and don'ts would help prevent problems in communication.

11:50pm • #29
AUG
27
1 Featured Post Outside Blog

J Philip - Thanks for your comprehensive list. I am a new broker/owner and I am going to draft a version of a similiar list to hand out to all my agents. I better get on the right foot now! ~Marisa

12:12am • #30
349,434 Points 29 Featured Posts Outside Blog Called Shot Master

Good morning Phil - great list of suggestions. While a broker isn't a 'boss' in the traditional sense of the word, there are appropriate ways to approach him/her, and your lists are excellent!

4:13am • #31
1 Featured Post Outside Blog Called Shot Master

Hey Phil, my buddy.  Great tips for ALL biz owners and their super staff!  I refuse to manage by text, except for the most mundance things, like on way back from lunch if they are MIA in the afternoon.  You are so right.  Also, have star realtor from Houlihan I sent your info. to about hiring.  She's a love -- you'd like Lucille.  Grew up watching oldies and goldies like Abbot & Costello with my father, who has Alzheimers now.  Last, I'll clean the home for your veteran who's selling their place pro bono...deodorize, sanitize & disinfect. We even do interior windows, unlike Merry Maids.  See ya' Thursday!

1:04pm • #32
796,205 Points 5 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Yes, sometimes we get so used to thinking (and covering our butt) about "I said it," we forget to check if the person actually "heard it."

10:39pm • #33
SEP
07
1,210,622 Points 118 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

J. Philip - my agents are mostly my family. It makes it even more difficult. So, on my list I would put "Do not say shut up to your broker"

Believe it or not, family memebers have no problem doing it (LOL)

11:46pm • #34
DEC
09
422,230 Points 16 Featured Posts Called Shot Master

Thanks Phil, I think that we are long overdue in developing a list like this for our business.

11:10am • #35
343,352 Points 12 Featured Posts Localism Sponsor Called Shot Master

Phil - That is a very good list!  I like the fact that you want your Realtors to call you when they have "issues". 

12:55pm • #36

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J. Philip Faranda (J. Philip R.E. LLC) Westchester County NY

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Phil Faranda is broker and owner of J. Philip Real Estate LLC in Briarcliff Manor, NY. Since founding the firm as a sole practitioner in late 2005, the team has grown to over 30 agents & closed 350+ transactions valued at $140 million. He is in his 4th term as Vice President of the HGMLS. This blog commentary is geared toward consumers and industry colleagues alike. You can reach him at (914) 723-8900.
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