Social media has turned out to be one of the most exciting and popular ways of connecting with friends in last ten years. There are millions of people using these social networking sites in their daily routine. Although, these sites were considered best for youths but the situation has changed considerably. Nowadays, you can find all the major brands, businesses, and celebrities using these sites for different purposes including promotion, increasing fan bases, and much more.
Some of the most explored social networking sites include Facebook, Twitter, LinkedIn, and Google Plus. Past surveys indicate that realtors as well as house owners are using these sites for promoting their properties. If you are planning to sell your home, social media can be of great help and used with different constructive approaches. This article will discuss some of the best tips for using social media to promote your house.
•Strategy and Planning: The first and most important thing is to develop a strategy for your social media campaign. You cannot simply start making friends or Tweeting your contacts without any planning.
•Proper Groundwork and Background for Your House: Start with a proper groundwork for your campaign starting with creating a blog for your house. Add videos of your house to the blog and YouTube. It always helps to add “For Sale” on your blog and photos. You have to be careful about people looking for houses in your area and you have to follow updates on Twitter. Contact anyone who is looking for a house in your area. Once you have enough background created for your house, it is time to put it in the market.
•Mention Local Favorite and Celebrity Connections: It helps to look out for celebrity connections and local tourist spots near to your house. Many people have used the strategy of celebrity connections in their promotional campaign. For instance, mention any television show shooting in your neighborhood or any celebrity property near your house. Make sure that you have included one link to your property in your every Tweet and Facebook update.
•Unique Features of House: You can use Facebook and Twitter to mention anything that is unique about the property. But avoid too many updates because it will make you appear like a spammer. Mention only the unique points about your house like racing course, famous stadium or historical spot near your house etc.
•Facebook Friendly Real Estate Agent: On the contrary, you can even hire a realtor who is equally active on Facebook and other social networking websites. Company pages of realtors can help you in finding a great customer quickly because of the large number of connections and network. Although there are no solid proofs about the sale for house through Facebook but the properties listed on Facebook receives higher views as compared to their competitors.
Social media is a very effective tool in today’s dull housing market but it is important to use it carefully for best results.
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