If you haven't yet selected a real estate office to bless with your presence, here are some ideas to ponder.

Be assured that there is a place for you. If you are marginally presentable looking and have a pulse (most days), a real estate office will "hire" you. In fact, the interview process is more about you interviewing them, rather than the other way around. Big Name companies specialize in recruiting and training new agents fresh out of school and will be happy to talk with you. You might even feel a little flattered at their attention and persuasive recruiting tactics!

That said, smaller boutique companies may not recruit rookie agents. If they do, they tend to be quite selective, so if you prefer to start your career at a boutique firm, you may have to actually sell yourself to the broker. Brokerages in small towns or resort communities may also be a little harder to break into than those in a metropolitan area.

When I first got my license, I was told that the urban brokers (where I wanted to work) wouldn't even talk to brand new licensees. Being shy, I didn't push the issue, I just interviewed in the suburbs and received "offers" from every suburban company I talked to. I chose to work in a Big Name office in the foothills outside of Denver because it sounded glamorous to sell mountain real estate. Never mind that I knew nothing about mountain real estate, or cared, really. I couldn't relate to the other brokers in the office or to any of the prospects I gathered who wanted a mountain lifestyle. I was a city girl and I understood city dwellers.

After nine months, I transferred to another office in a suburb of Denver. That was an even worse fit for me; while I didn't really connect with mountain buyers, I was utterly baffled by suburban ones! Tri-level homes built in 1975 with popcorn ceilings just weren't my thing. Six months later, I moved again, this time to a boutique firm in central Denver. Ah, the euphoria and camaraderie of working with agents who knew the difference between a Bungalow and a Cottage, a Denver Square and a Victorian.

My point is that you should strive to work in an office that fits your personality and interests, whether it is a specific neighborhood or market, an age group, a market specialty or just general ambience. Some offices are quite formal and stuffy; others are somewhat casual or even dumpy. You'll find corporate firms to be beige, boutiques more colorful and eclectic. Opportunities for referrals and good open houses will come more naturally (and be more enjoyable) if you are working in an atmosphere that feels like home. You will probably "know" when you're in the right place. Wait for that feeling.

However, don't fret if your first office doesn't work out. It's no big deal to move and, after a year in the business, you'll have a much better idea of what you're looking for.

A Word About Splits & Fees
You'll drive yourself batty trying to compare the financial implications among the different brokerage firms you interview. Some charge you an up-front fee which pays for your signs, your first business cards and your E&O insurance. Others charge no fee and provide all these items, but offer a lower split. (As you probably know, your split is the percentage of your commissions you get to keep. If you are on a 60/40 split, you keep 60%, your brokerage firm gets 40%.)

When you're brand new, there probably isn't a lot of room to negotiate the split or fees. Just select the company that seems to best suit your personality and your need for training and/or personalized mentoring. You can worry about negotiating a better split after you've proven yourself.

Your relationship with your broker and the general warm fuzzy feelings you have (or don't have) are far more critical to your success than any minor variations in fees. Your initial split and/or fees paid won't dramatically affect your bottom line if you are at all productive. But if you don't feel good about the place you're working in, your productivity and motivation will be greatly affected.

So... Go with your gut... and... Get to work!

 

sws

 

http://www.sellwithsoul.com/

 

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Jennifer Allan, GRI

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29 Comments on First Things First ~ Some Thoughts on Choosing Your Office

JAN
12
2007
3 Featured Posts

Very well put, Jennifer!  You should see if you can get your blog published in a local real estate school's guide - I'm sure it would be helpful to many new agents!

SK

11:42am • #1
174,399 Points 16 Featured Posts Outside Blog

Great post Jennifer. I'm glad to see a guide for the newer agents because, as you stated, your hapiness at your firm is a HUGE factor in your initial success. I think most people, when new in the business, are kind of testing the waters and following others' leads, not really sure what their next step should be. If they don't enjoy the people they're around and the environment they're in, chances are, they're going to get the impression that they don't enjoy the business and maybe RE isn't for them.

I was fortunate enough to have the guidance of my mentor, who had been with four different local firms in her 8 years in the business. She knew me and what made me tick. She knew I had the experience that I didn't need (or want) a broker that would look over my shoulder and critique everything I did. I'm more motivated and productive when I'm doing it for myself, rather than because someone told me to do it. Knowing this about me, she was able to put me with the perfect fit (for me). I'm with what you would call a boutique firm that is very selective about who they bring on board. I had a couple of things going for me, which helped me get in the door. First, I had the recommendation of my mentor. Secondly, and probably more importantly, I had the experience and network that would allow me immediate success. That worked out well for us both because my brokerage is not one that seeks to train the new, but rather likes to bring in those who have already proven themselves in the business.

Now, I have several friends who are in different types of brokerages and they fit for them, but they would never work for me. So, like you said, it's a personal choice. Everyone has to find the one that fits them, not the one that seems most popular. We all have different personalities and different styles of work ethic. How boring would it be if we were all at the same type of brokerage?

Again, thanks for the post, great read!

11:47am • #2
186,351 Points 12 Featured Posts Localism Sponsor Outside Blog
Excellent information for new agents and very important as well!!!  You've got to have the right fit and the right feeling.  I was lucky to get it right the second time around!
12:01pm • #3
206,927 Points 5 Featured Posts Outside Blog
Great Blog Jennifer. One line amused me:while I didn't really connect with mountain buyers, I was utterly baffled by suburban ones! Tri-level homes built in 1975 with popcorn ceilings just weren't my thing. " You are so right. Selling properties which suits more your personality and above all your knowledge is important. I am glad you found your niche since then. AS far as the split is concerned I found out on my third year( now 8 ) that we had brokers of good reputation who offered a 80/20 split but its true that at the start you usually get 50 or 60%..and then you move on!..I do think that after awhile in the business one should be as confortable selling a $1,000.000 waterfront home as much as a lower end property. Thanks for the point of views. There is nothing wrong in being a specialist of luxury homes if one can pull it off.
12:16pm • #4
Jennifer,

Good information and a great post.  While I didn't have a clue about any of these things when I joined the firm I am with, I did know that I needed to feel "comfortable"  My criteria had more to do with interpersonals than Real Estate, I had "offers" from everyone I met with but went with the firm that most closely matched my personal goals.  Definitely good advice here for those new to real estate.  Thanks for taking the time to share it.
1:01pm • #5
191,258 Points 64 Featured Posts Outside Blog
Lets go one step further.  Here in MN we are independent contractors so the real estate offices don't hire us.  In this day of instant everything and technology what do we need a real estate office for?
1:01pm • #6
203,197 Points 50 Featured Posts Outside Blog
I never worked from an office in the ten years I sold real estate. Not even in the beginning. I'm an introvert and function better in the peace and quiet of my own space. But I've found that most agents need the camaderie and chaos of an office - they say they'd never get anything done at home! I can't imagine...
1:38pm • #7
i think choosing an office is sooooo important...the first thing i always say in any interview i do is "not every office is for every agent".
2:09pm • #8
185,680 Points 28 Featured Posts Outside Blog
This IS a good post-and one of the comments said it best, that there's something for everyone.  Definitely a smart move to visit as many offices as possible to find that best fit before you get settled into the wrong place. It's not easy to move!  And our office is one of the ones that interviews how they will fit us, as well as how we will fit for them-we're not for everyone and glad to be that way.
2:25pm • #9
137,515 Points 15 Featured Posts Localism Sponsor

Good points-

People need to realize that Company Size Does NOT Equal Company Quality.

Granted, when I wrote that I was thinking more about Mortgage companies, but the same logic applies.

Don't just fall for the big companies, more often than not it's a big name, with very little quality behind it.

3:31pm • #10
4 Featured Posts

Very good post for new agents.  There are 3 Questions I live by in business as well as personal, and can be applied while looking for a new office/broker:

Do I like them?

Do I trust them?

Do I respect them?

If either end with a no, walk away and good luck.

Ray Nellum

3:41pm • #11
202,798 Points 6 Featured Posts Outside Blog
Great post you may also want to check them out with your real estate commission and be sure they don't have alot of complaints or suits filed ..also is the broker a working broker or office owner only? 
3:50pm • #12
342,085 Points 94 Featured Posts Outside Blog
Jennifer -- great post!   I did a post awhile back How to Avoid the Dark Side of Real Estate which had a lot of questions to ask the broker that might also be of interest to some of the newer agents looking for the right place to go.
4:08pm • #13
12 Featured Posts

Great thoughts.  In real estate we are constantly competing with other agents, even those in our office.  This presents problems in some offices and makes it a key to find an office where you like the other agents and staff.

4:37pm • #14
7 Featured Posts

Very helpful things to consider about "fit" with a brokerage.  I would have really found this helpful (along with so many other posts!) to have read this when I was starting out.  I do not fit well in my office (very nice people, friendly, supportive, mostly ethical...I have a problem with agents representing both sellers & buyers and paid for double commission) because I really do not fit the area....I have always wanted to live in the metro/urban area.  I have been focusing my business there and will eventually buy a home in one of my favorite Urban Villages and work in another office.

Thanks for the post!

4:44pm • #15
This information should be given to local Boards at orientation.  It would make a big difference to agents starting out.  There are so many agents who stay where they are solely because they have been there so long even though it does not "fit" them.
6:12pm • #16

Great stuff.  Thanks for the post!  You do very well describing what quite a few of the newbies feel like when they go around.  I remember the same thing when I first started.

I love the name sell with soul also!

Very good stuff!

7:24pm • #17
Jennifer,  Nice post.  I would like to add one very important item for consideration and that is training. Specifically the level of training offered.  Many companies offer new agents training but don't continue it.  In these fast paced changing times, we need to always keep training.  That includes many subjects like: ethics, law, technology, networking and lead generation.  One company who does this well is Keller William. 
7:44pm • #18
109,855 Points 26 Featured Posts Localism Sponsor Outside Blog
Jennifer, nice to meet you through this good post. I think I work very well on my own now, so spend much less time at the office. But I still thrive on some office interaction, for me that's part of the city dweller thing, I realize we are all different. So that gets back to your point about finding what is right for you. Great job
7:46pm • #19
444,265 Points 13 Featured Posts Localism Sponsor Outside Blog
This is good information for new agents, it is important that you like where you work it does affect productivity.
8:43pm • #20
21 Featured Posts

Jennifer - Excellent post.

When I chose my first company (18 years I'm still on my second) I went there because they were the ones that were honest with me. I visited with several offices where the attitude was "gee, all you have to do is sell one house and you've made a big profit over your start up money"

The Broker that I chose told me that I was going to have to work at it if I wanted to build a real career. I did and I did. They gave me a lot of guidance and I did what was suggested.

The new agent may want to avoid the "agent mills"... the ones where if you throw enough new agents at the wall... some may stick. (That can get messy!)

 

9:03pm • #21
JAN
13
2007
511,859 Points 35 Featured Posts Localism Sponsor Outside Blog
Excellent advice for the new agent, backed up by your own personal experience. I especially liked your conclusion with regard to splits:   "But if you don't feel good about the place you're working in, your productivity and motivation will be greatly affected."   It's not all about the money.
12:25am • #22
484,560 Points 84 Featured Posts Localism Sponsor Outside Blog Hit Router

If more poeple spent some up front ime interviewing brokers and put more thought in slecting an office there would be less agents bouncing form company to company. There is never a guarantee, but you will increase you chances of finding the right office the first time.

I might also add to the list: The location of the office.

11:20am • #23
426,834 Points 2 Featured Posts Outside Blog
I wish that we'd read your post before we selected our first RE company, which was a big name company.  We met a lot of great agents there, but the atmosphere soon took a turn south.  After being there 8 months, we decided to get outta dodge and switch to yet another big name company.  We absolutely loved it, loved our broker, and loved many of the agents.  Then our broker moved to another office and things went south again.  After a year and a half with that company, we decided that the big wigs were not really for us.  So we went thru the interview process with a much smaller company, and it turns out that we're a good fit with them.  They don't hire just anyone, and they have no desire to be this huge company with more agents than they can keep up with.  We're happy here, but we did learn tons thru the different firms we were with.  The important thing is finding where you fit it, not around.
12:44pm • #24
105,760 Points 3 Featured Posts
Good Information Jennifer, and good points about comparing commissions and fees...that can get really overwhelming!
8:36pm • #25
1 Featured Post

Jennifer:

I like the way you describe the movement from each type of brokerage.  Each having their own unique personality which can have something to do with geography in a place like Denver.  This is a great post.

Ken

11:27pm • #26
JAN
14
2007
OCT
04
2007
Thanks for this post. As a new agent who hasn't yet found a office, this is very much appreciated. 
1:11pm • #28
AUG
11
Hi guys. You have to recognize when the right place and the right time fuse and take advantage of that opportunity. There are plenty of opportunities out there. You can't sit back and wait. I am from Turkey and learning to read in English, give true I wrote the following sentence: "If you have a typekey or typepad account, please." :-( Thanks in advance. Fletcher.
Fletcher
7:04am • #29

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Jennifer Allan, Author of Sell with Soul

Dothan, AL

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