What does your signature line say to your clients?

I say keep the line simple but with what is need to get hits for bussiness... Congrats on being featured! ;)

Dear Anna,

Two signatures may say that you are either not successful at one of them, greedy and want more money from the same clients or not focused on either. Selling chips & donuts may work for a gas station, but for us they are not a good match.

My sig line is, unfortunately, pretty long. it's only for ONE business, but I have certain things that "I" want on it, and my company has certain things they "want" on it. Oh well.....

Seriously? I have never seen two signatures. Looks like this person messed up on their automatically inserted signature(s).

I have two signatures, one for real estate agent and one I use to negotiate short sales on listings that are not mine, but I use separate email addresses for each. I can't imagine somebody being so stupid careless.

Keep it simple and precise. It's hard enough at times helping them navigate around the real estate transaction.

Just think about if your doctor did that. You want your doctor to do just one thing very well. Our clients expect the same from us.

I only have one business and I only have one signature.  Thanks for the post.

That's funny...and I never thought about that. I do have a single signature, but I might not have thought about it if I did get a side business going. Of course, I'm too busy for that.

Hi Anna,  It seems like someone has another job or business which I think they should keep separate.  Like you said, it's confusing. 

Anna, I don't think it's odd at all.

Brian L. Sirota

Weekend Chef Extraordinaire, Dating Coach to the Stars, Inspirational Greeting Cards

The truth be told, there are quite a few agents out there with other "jobs" on the side.  Not being able to earn all the commissions they would like and working in a real estate market that is less than spectacular, i have found many of my fellow agents working steady jobs to help pay their bills.  I do believe that you do what you need to do to survive, but I surely wouldn't advertise a second job or "career" like you highlighted in your post.  And what would their response be should one of therir current prospects or past clients think when they run into them at the local retail store working behing the counter. 

Hi Anna, one email is our rule of them and so is noting primary phone to call.

Hi Anna,

Great point you make! I've had other businesses over the years, and I've always kept separate signatures for each one, so that I don't confuse people. I think it's ok if friends and family know that you'e got a little side business, but it doesn't look professional to clients.

Have a great weekend ahead!

Gina

This smacks of a part time agent.  Why provide that clue to anyone in todays crazy market.  Work with a part time agent, get part time agent results!

I haven't come across this yet, but I agree it seems unprofessional to I think your clients would feel that you are not "full time" in whatever one you are targeting them for. Best to stick to one genre per each set of folks you are emailing. 

Multiple signatures or lines of business looks unprofessional and loses credibility! Regards Dave

Seems like they are mix-marketing. The home-buyers aren't into the "hostess yummies" at that moment and need to be laser-focused. Further, don't put EVERY phone number in the world on your signature! Give ONE and be done. Nice post!

It says to me your are part time. Will my needs get full attention?

Yeah, I think they should probably even be separate email addresses for separate businesses.  I think it's fine for people to have more than one business, but I'm not sure they should be promoting them simultaneously like that - Kasey