After reading a post by the wonderful Bill Spear, "Actverain not working for you? Time to self assess", I thought I would tell you one of my success stories.
I wrote a couple of market reports a long time ago about a particular subdivision in our area. No one else seemed to be writing about it not even the builders that developed the subdivision. Eventually I wrote less about it and focused more on the subdivisions that we have an active presence in.
Last May I had back surgery and was out of commission for several months. During that time and while high on medication, I inadvertently deleted an email message from the vice president of the home owners association for that subdivision.
When I finally popped up from under the ether and realized what I'd done, I immediately called the guy that had emailed me. He told me that he had found out through the grapevine that I was sick and even though he knew I was out of commission he still wanted our company to manage the HOA.
Why? Because we were the only ones he found online that had any knowledge about his subdivision and we were the only ones that seemed interested in what happened with his subdivision. He had blown off all other real estate companies that he interviewed because none of them were able to point to any pre-existing online interest in his subdivision.
All those old market reports came from my posts on Activerain. None of them were current yet they brought us business just because I had posted about the subdivision.
No one can ever tell me than Activerain does not work. Even old, dated market reports brought us a ton a business.
So before you write off something, think before you act and consider how your using it before you knock it.
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