Realtors Tips: How to use QR Codes for your listings?
The world of real estate changes quickly with every emerging technology and technical advancements. There are lots of apps and software built for realtors in keeping proper records of their deals. The latest buzz word in real estate technology trends is “QR Codes”. Most of the young realtors are using this technology for promoting their listing but still major portion of the realtors are unaware of the best ways to use these codes. But being the old school Temecula realtor, I would like to clear the basic concept behind QR codes for the less tech-savvy realtors.
QR Codes: QR stands for Quick Response Code and these are designed with a piece of information held by the code and they can be scanned with mobile phones and other mobile devices. QR codes have become quite evident in billboards, magazines, websites, and even on merchandise. This QR code will provide the details about the business it is created for and other important information like URL or any coupon etc.
How one should use QR codes for real estate listings?
There are lots of methods of using QR codes for maximum exposure of the property and some of these are discussed below.
•QR Codes on Lawn Signs: Lawn signs are the first and most important mean of advertising because every buyer looking for a house will read them. A QR code placed on Lawn Signs will provide detailed information about the property and required information to your potential buyers. You can include URL for your listing and important details like picture of properties, interior, and proper information about the neighborhood.
•QR Codes on Direct Mail: Putting QR codes on direct mail creates great impression about the every Temecula realtor. It shows that the realtor is aware of different online and offline methods for marketing the property. It is best to offer URL and video or photos of the property in your direct mail only. Never make it look like a typical sales letter and try to keep it brief.
•Put QR Codes on Property Flyers: Generally property flyers have all the important information including one or two image of the property. But there are some buyers who would like a rather detailed version of the property and you can do so by putting your QR code on property flyers including the URL for all the details.
Business Card is another important place for QR codes but these are helpful for the promotion of that Temecula realtor or real estate agency. But it is best to give a link to your blog or YouTube video which includes information in addition to what is already displayed in your card. You can further include important information like Facebook page, Twitter Page and much more. It indicates that you use both offline as well online strategies for your property dealings. So get ready for the latest technology trend in the real estate world and receive maximum exposure for your listings!
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