Real estate agents spend a great deal of time (and money) generating leads. Without leads, a full pipeline and a sphere of influence our business is drier than the Sahara in summer. Without leads we have no one to sell, to close or earn a commission. We are always selling, but when you think about it, isn’t everyone?
We must sell ourselves during a job interview, in our relationships and anytime we go after something we really want. Sometimes it is a simple process, sometimes the selling process is ongoing over a lifetime. Selling is not an embarrassment, it is a necessity of success.
Norma Toering & Team received a referral last week. The genesis of that referral began 20 years ago this month when I dropped my oldest son off at the University of California at San Diego. As luck would have another family was unloading a car at the curb next to us. A conversation ensued and we discovered our two sons were scheduled to be in the same four person suite. The two freshmen seemed like a good match to me.
“Grab him,” I said as I lifted a suitcase from the trunk of the car. My son looked at me quizzically. “You think I should ask him if he wants to be my roommate?” I nodded, and they moved into the same room. They’ve remained lifelong friends.
My son’s college roommate’s girlfriend is a real estate agent and sent a sweet referral our way. You never know who, what, when or where your next referral will begin. Sometimes it is sprouted years in advance and isn’t that delightful?
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