Managing Your Online Reputation

Services for Real Estate Pros with DRE# 01297932

Our reputation is on the line at all times in the real estate world. That’s even truer today with it being online in multiple platforms and being dissected in many formats. How we handle our business and conduct ourselves has always been scrutinized, but now it’s available to a wider audience with a simple click of a mouse. So it’s important to monitor our reputation and business and make sure both are displayed in the best light. Internet and blogging tools have made it easy for prospects and clients to voice their opinions, which could be aimed at us. A recent Webinar pointed out ways to ensure that our reputation doesn’t take a hit. Here are some bullet points to keep in mind:

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David Popoff
DMK Real Estate - Darien, CT
Realtor®,SRS, Green ~ Fairfield County, Ct

Yup, it is all up in the cloud now, monitor it and keep that sun shining.

Sep 05, 2012 11:17 AM #1
Tony Cappaert
Contactually - Washington, DC

Thanks for the great advice, Jaime! I use Yelp reviews for everything and anything, ranging from auto repair shops to dry cleaners to restaurants. It's a great example of mutually advantageous social cooperation, or social capital.

The same applies to social media, which has seen a huge increase in popularity in the real estate realm. All of the Realtors® that I know actively use sites like Facebook to maintain relationships in order to earn more referrals. I've also seen an increase in property listings as well, and know that this is a great way to spread the word about new homes on the market.

Sep 05, 2012 12:08 PM #2
Bryan Robertson
Catarra Real Estate, Inc - Los Altos, CA
Broker, Author, Speaker

Excellent tips, especially the first one.  Not only do you find where you are, but you also find out where you aren't.  One thing I did was build a list of sites I was on that needed updating as well as a list of sites I should be on but wasn't.  Then I started updating them all.

Sep 05, 2012 04:44 PM #3
Debbie Reynolds
Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Jaime, This is really good information.  I think this got missed by a lot of folks.

Sep 05, 2012 05:26 PM #4
Jaime Westman

Debbie, Thanks. Help spread the word! And Bryan, Tony and David, thanks for the kind words and the additional information. Anything we can do to help each other out is good for our business and the industry as a whole. It can be tough keeping up with all of the new techniques and ways to get our message out, but it can be exciting as well. Thanks for reading, and good luck moving forward!

Sep 06, 2012 08:23 AM #5
Judd Reynolds
Exit Team Realty - Savannah, GA
Savannah, GA
Good tips to follow! Time to do some more checking and updating.
Sep 07, 2012 09:22 PM #6
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