I was reading our Maryland Association of Realtors Tool Kit.  It is a newsletter with informative articles some featuring how to survive this unusual market. 

One of the articles referenced, suggested you could try a one day only sale.  The article told of an Oregon- based Realtor who discovered that a one-day-sale was a good strategy for unloading a home that had been sitting on the market for awhile.

Apparently she reduced her list price from $219,000 to $199,000.  She announced the one-day-sales event to colleagues and contacts, and posted signs throughout the neighborhood.

She also had a lending representative present. As a result of this she attracted 10 prospective buyers, two of whom made offers, and the home was sold.

I couldn't help but think as I was reading this article that a One-Day-Only Sale sounds a lot like a Real Estate Auction to me.   If this one Realtor was successful in putting out a few signs and telling colleagues imagine how much more successful the outcome would be to use the mass marketing techniques that Auctioneers use to promote an Auction.