Be honest.
- How many Facebook friends have you only met once or twice and never spoken with again?
- How many open house leads have you added to a database and never followed up with?
- How many networking events have you come home from holding stack of business cards that you never looked at again?
Yet, we are perpetually looking for new leads. We are constantly trying to figure out how to drive more traffic to our websites, how to meet new people, and how to make more friends.
It's Time to Stop Hoarding and Start Cultivating
Hoarding is a funny thing. It starts with a small amount of something you care about. For my husband that is newspapers. Don't ask me why. He can't seem to recycle or throw them away. But, before you know it a weeks worth of papers turn into a months worth and the next thing you know you have a whole room full - or in my case, a couple of storage units.
Do you have several of storage units full of contacts?
I bet you do. I bet you have some in a CRM. You have a couple of spreadsheets worth. You have some in your email system. You probably even have a stack of business cards collecting dust.
Relationships don't grow from business cards sitting inside shoe boxes. They don't grow from contacts sitting inside CRM systems waiting to be touched.
Relationships grow from conversations. Conversations happen when you stop hoarding and start cultivating.
Dust off your database, pick up the phone, send some emails and start cultivating.
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Happy Grasshopper is here to help - learn how to follow up automatically here.
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