If your house has expired

Real Estate Agent with YourStories Realty Group MA# 9517963


MLS Pinergy Expired ListingsIf your house has expired there are really only several reasons why this happened.  Let’s explore from the top down.  Price, of course.  Quite often there is a disconnect between what the Seller wants and what the Market will bear.  In simpler terms, the Seller more highly values the home than the Buyer.  The reason here is in the language. The Seller is valuing a home and the Buyer is getting a house.  One is where you put your money, blood sweat and tears into and the other is square footage, rooms and a yard. Big difference.

MLS Pinergy Expired Listings

September 2012 NewsletterThere are understandable reasons why a Seller overprices.  They are underwater with their loan and they need the money.  The Seller put money into the home along the way and wants all of it back in the sale of the house.  The Seller heard their neighbor got top dollar and they want more. The Seller won’t listen to an authority who can explain exactly what the price should be.   September 2012 Newsletter

Bad Agent, bad marketing or no marketing is the second reason a house doesn’t sell.  The answer is the Internet and not just the Internet, but a specific strategy and implementation of that Internet strategy to sell a house.  While the Internet seems easy, even babies can navigate on it, Internet Marketing is far more complicated.  A bad agent will put a sign on your lawn, list the house on the MLS, have an open house and wait.  An agent who is good knows that the buyers are looking and knows how to get your house in front of those lookers. The more people that look at your house the more likely it is that someone will make an offer. It is that simple and that complicated.

Professional Realtor® Held to a higher standard

Professional Realtor® Held to a higher standardStrategy and Implementation go hand in hand and are the third and final reason a house goes expired.  Notice I said nothing about the economy, or the neighborhood, or interest rates, or banks?  Nope, they don’t matter.  Houses sell each and every day in all kinds of neighborhoods and economies with both high interest rates and the devil; the named bank.

To get your home sold for full market value in 90 days or under, you need to work with someone who knows how and can explain that to you in detail. There are “A” agents and there are “C” agents, talk to enough agents to know the difference. All agents are not the same and that is why your house expired.

Posted by

Larry Lawfer, Realtor®YourStories Realty, It's all about you,

Larry Lawfer

Realtor®, Director of Marketing

YourStories Realty Group with Keller Williams

1340 Centre Street

Newton, MA 02459

larry@lawfer.com, 617-774-8292


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Richard Burge Realty/ Burge Homes
Richard Burge Realty/Burge Homes - Conway, SC
Broker in Charge/Owner

Price, Location, and the sellers agent are the keys to selling.

Sep 06, 2012 11:05 PM #1
Gay E. Rosen
Julia B. Fee Sotheby's International Realty - Larchmont, NY
As Real as Real Estate Gets!

Some sellers are so stubborn and insist that they know moe than anyone else! When their home keeps expiring.. sooner or later the penny drops..

Sep 06, 2012 11:07 PM #2
Larry Lawfer
YourStories Realty Group - Newton, MA
"I listen for a living." It's all about you.

@Richard that is exactly the point. It is not the economy, it is the above. Thanks for the agreement as to the causes.

@Gay  Some sellers have little respect for the agents, or the process and so treat us not as the professionals we are.  I have only two rules.  I work on houses I know I can sell in a quick period of time and I only work with people I like. These two rules have helped me avoid many problems with Seller's and Buyer's who just don't get it. Thanks for your comment.

Sep 06, 2012 11:49 PM #3
Malcolm Johnston
Century 21 Lanthorn Real Estate LTD., Trenton, Ontario - Trenton, ON
Trenton Real Estate

Larry, you really hit on a key point in this blog post about internet marketing. Marketing a property on the internet is easy enough, but marketing it well is a different story altogether. This is why the top agents in any area will be in tune with the latest internet methods, it's a landscape that changes quickly and the lazier agents will not be on top of the latest strategies. So many things are in a state of constant change.

Sep 07, 2012 12:12 AM #4
Larry Lawfer
YourStories Realty Group - Newton, MA
"I listen for a living." It's all about you.

@Malcolm  Some agents just do the least amount and it is clear when I look at the expired in my area. There are always more than 10 a day. Internet marketing is a skill that needs honing and I know you know this, you are a master. I love your posts.

Sep 07, 2012 12:16 AM #5
Richard and Beth Witt
Long Island Cash Home Buyer - Massapequa, NY
Long Island Cash Home Buyer 516-330-6940

Hi Larry...  I had fun clicking on your links... good job... However when all is said and done the price is critical, at least in my opinion... Rich and I buy a lot of houses and we have never taken more than two weeks to get an offer... For sure we do all the right marketing, great photos, easy access, staging... however with a high price we would not sell... In fact we usually pick a below market number and end up getting multiple offers above list price...  Happy Day!

Sep 07, 2012 03:35 AM #6
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Larry Lawfer

"I listen for a living." It's all about you.
Storyteller Marketing changes the game, call here now.
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