Not All Localism Posts Are Created Equal!
This is a post from Bliz (Liz & Bill Spear) and I thought it was important to re-blog it because maybe some newcomers will start to do local posts. It took me forever to figure out how important they were.
Not All Localism Posts Are Created Equal!
You may ask "BLiz, why do you write so many localism posts? What's the point?".
And we can understand the concern. Seriously do we expect writing about the local Oktoberfest, Riverfest, Country Applefest or Renaissance Faire to cause local home buyers and sellers to beat down our door demanding to do business with us?
Not really, at least not for those type of posts. It could happen, but that's not really the core reason why we do local event posts. That type of posts serve several functions:
- They improve OUR personal knowledge of our market area.
- They advocate for our area over competing adjacent areas. We need to convince relocating people that Mason, or Lebanon, or Springboro, or Waynesville, etc., are good places to live vs. urban Cincinnati or Dayton.
- Frankly, they're relatively easy to do, and they help keep a daily blogging presence. Once you've lapped a year, you'll find yourself able to grab a post from last year, freshen it up with new details, maybe fresh pictures (especially if we were lucky enough to attend ourselves), and a few minutes later you've got your post out to the world. Do it enough times and Google REALLY likes you.
The next category of localism posts are about local businesses and organizations and their events. These are a bit more likely to turn into business PROVIDING you let the businesses and organizations know what you're doing for them. This is going to take some personal relationship building. Patronize their business, get them to know you by name. These people may or may not personally use you, but they know people buying and selling homes, and their recommendation may get you the opportunity you're after.
The most likely category of localism posts to get results? Real estate related, but not just any real estate post. We can write buyer and seller tip posts all year long and probably not get a call. On the other hand, go hyperlocal with real estate information and you've got a great chance of developing those readers into actual calls to you.
- Develop a real estate niche (e.g. our patio home niche), especially if
other agents have neglected that niche.
- Do market reports. You know what kind of clients read market reports? Data driven people. You know what you should like about them? They're rational. You keep them informed with the latest market happenings and they're likely to stick with you through a slow market and they're not going to suck a lot of your time and energy. They don't do "panic".
- Do community posts. Yes they're time intensive to do right, but you can kick your competition's butt in no time. We did a community post last night and within 15 minutes we had page 1 #1 and page 1 #2 for two key search phrases related to that community. And we're NOT SEO experts.
So obviously, if you want Localism posts to turn into business calls, keep your focus on the last type of posts, the hyperlocal real estate themed ones. After that, a sprinkling of event and organizational posts help prove your local expertise and also help you get the 8 p.m. on Labor Day "Are there any firework shows tonight?" calls! Yeah, I know, maybe that last part isn't quite what you're after! :)
Blog Local!
Liz and Bill aka BLizThe Liz Spear Team
Elizabeth & William Spear
RE/MAX Elite: Ask for us by name if you visit the office!
Two locations: Lebanon & Mason, OH
Liz direct: 513-265-3004
Bill direct: 513-520-5305 Fax: 866-302-8418MailTo: Liz@LizSpear.com Our Website: Warren County Ohio Homes
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