Real Estate SEO and Pinterest: Like Birds of a Feather

A few months ago, the First Lady opened a Pinterest account and interest in the website has picked up more than ever. 

 

Pinterest is a unique social networking site, or more precisely, an image sharing site-- and it is the special uniqueness of the website that has made it a popular tool in the SEO game. To understand how Pinterest could help your SEO efforts, one would have to understand the basics of Pinterest, SEO and how they collectively gel to yield the desired results.

 

First, you should know that Google and other major search engines have started to display Pinterest profiles, pinboards and specific content from Pinterest on the first pages of the search results.

 

So... If you have a Pinterest profile and someone searches for your name or your profile name (see more on this at the end of this post), it can easily get displayed right on the first page. Your profile name can be anything you want it to be, unless it's already taken.

 

If you run a bakery-- for example-- and have uploaded images of your cakes, pastries and baked products on a "pinboard" within Pinterest-- when someone searches for the specific terms you are targeting, there is a decent chance of that pinboard getting better search results than your primary site!

 

Google considers the overall power of certain sites. ActiveRain is a great example of this and so is Pinterest. I'll bet, for many ActiveRainers, your AR blog posts show up before your main site does. Or maybe your AR profile shows up before your main website. (This will be mostly true for those that have newer "main" websites.) Often, when I search for a name, a Facebook page comes up first. This is another good example of "name branding" of keywords.

 

How One Coral Springs Real Estate agent is Using Pinterest...or soon will be!

 

First, create a Pinterest profile and keep your content specific to your expertise. If you are a Realtor in Coral Springs, you should post pictures of Coral Springs and especially, pictures of your Coral Springs home listings. Then, you should link your Pinterest with Facebook, Twitter and other popular sites to have a complete SEO strategy. (Sign up for Pinterest, and then they will guide you through linking FB and Twitter.)

 

I just set up this brand new profile for my friend and fellow ActiveRainer, Terri Poehler. Take special note of her user/profile name (coralspringsFL) because it appears in the URL and the "boards" I set up-- if you click here, you can see how her username is in her URL-- which is huge. You need a username that has your keywords in it. With Pinterest, you have 14 characters. Figure out how to get your keywords in 14 characters, or just settle.

 

What Pinterest does is create a mini network of relevant content, links, clicks, referral clicks, shares and everything which would then be considered by search engines for higher rankings.

 

The best part? It's easy! There is a Pinterest app of course, so as a Realtor, you could go around snapping pictures of your beautiful city or listings and uploading them right through your smart phone.

 

That's SEO on-the-go and I love that. Nobody can say they are too busy to do that, right?

 

Now go start pinning things to those boards! And grab a good user name-- think KEYWORDS-- before someone else does. CoralSpringsFL is now gone forever. Get yours before someone else does...like me.

 

But before you go, won't you please leave a comment, or give this post "plus" a or "like"? It is always very appreciated. 

 

Good luck out there!