It’s evident from our full page ad this month, resale inventory is slimming.  Everything is under agreement, but fortunately our builders are moving forward and are continuing to restock our shelves with new homes.  This newspaper is a local paper and is mailed to each residence in the Town of Franklin MA.  There is a great need for resale homes/condos in Franklin MA, at this time.

Sellers appreciate the fact that our marketing includes a variety of methods.  We provide print advertising with this full page ad; we mail postcards for just listed, sale pending and just sold; we provide open house events; and we include a variety of online marketing by blogging on four websites and providing videos and slide shows. 

local town pages newspaper for october

Our buyer and seller websites are listed on our newspaper ad, and we are posting this ad on our blog sites.  Our real estate advertising is well integrated.  Sources overlap and there are times when it’s difficult to determine where business is actually coming from. 

We have good visibility online and offline, and that’s very important today.  These are “back to basics” times, and we are using “back to basics” methods to make our phone ring.

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22 Comments on Print Advertising...Back To Basics Marketing...Buyers and Sellers Read

20 Most Recent Comments Displayed Show All

SEP
10
535,883 Points 71 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

What sort of paper? You mentioned the ad goes to every resident. Is this a community type paper?
10:58am • #3
1,519,839 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Christine..... I'm thankful we have builders who are building....we have plenty of new inventory to market....

Brian.... we can be assured that the market will change again.....
11:01am • #4
1,519,839 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Doug....this is a local newspaper that is mailed to every home..... this company produces a newspaper in all of the surrounding towns and beyond.....
11:04am • #5
204,626 Points 14 Featured Posts Outside Blog Called Shot Master

Barbara- Great ad you've put together. Low inventory is working to seller's advantage in my area as well. If the house is price right, it's GONE fast.
11:18am • #6
1,519,839 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Beth..... it's an insecure feeling to work with such low inventory....but we're very thankful to have the four subdivisions....they're selling....
11:20am • #7
234,504 Points 37 Featured Posts Outside Blog Called Shot Master

Hi Barbara.  Looks nice!

 
2:38pm • #8
1,519,839 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Thanks, Carol Ann....I hope buyers and sellers like it!!!
2:40pm • #9
350,527 Points 8 Featured Posts Outside Blog Called Shot Master

Very nice way you keep the Community abreast of what you have to offer.  They will know to call your team when they have a Real Estate Need.  Thanks for sharing this valuable information with all of us.
5:34pm • #10
1,519,839 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Hi Bobbie....thank you for all your nice comments on my posts....
5:38pm • #11
995,977 Points 4 Featured Posts

Great ad love the sprinkling of pendings in the mix. Where to you get your expertise from?
5:44pm • #12
390,097 Points 27 Featured Posts Outside Blog Called Shot Master

Barbara: "Back to Basics" is a very catcy phrase and I'm so glad that print advertising works in your area.
6:15pm • #13
SEP
11
1,519,839 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Charles..... trial and error.... pavlov's dog theory....positive  reinforcement as I test different methods.... my degree was in biology!!!!

Hella..... I'm glad it does too....
4:40am • #14
796,347 Points 80 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

of course as i head out AR comes up for me!  What a marketing extravaganza by the Kuney-  Todaro team!
5:20am • #15
1,110,524 Points 72 Featured Posts

Barbara, Your marketing efforts are top notch and your print ad is clear and easy to read. We too are experiencing low inventory, but print ads are costly and we have found they are the least effective for us in our area...
5:26am • #16
1,519,839 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Ginny..... hope your day's a productive one...

Sheila.... I'm fortunate that I have a monthy paper and it's only $750 for the month....I get mileage on that....
5:38am • #17
606,664 Points 46 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

You have continually shown that it isn't just an online marketing world Barbara.

Covering the full range of advertising options better serves your clientele.
6:20am • #18
1,519,839 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Hi Steve.... I like to use a variety of methods to market.... by doing that, everyone has the opportunity of viewing what we do.... not all folks are online....
6:25am • #19
1,335,740 Points 128 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master
Barbara, You already know how much I agree with your marketing. Print media keeps the pipeline full when used With our online presence ,
6:35am • #20
480,545 Points 22 Featured Posts Outside Blog Called Shot Master

The local paper is once a week and we do ads off and on and different size one's.  The LI paper is daily and we do a color ad once a month.  We find that buyers don't check the paper but sellers do.  Over 90% of the buyers are on the internet so I do much more there.
9:11am • #21
1,519,839 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Hi Margaret..... sellers so look to see who markets where...

Liz..... we market to get more listings....
9:14am • #22

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Barbara Todaro "New Franklin MA Homes"

Franklin, MA

More about me…

RE/MAX Executive Realty

Address: 445 Franklin Village Drive, Franklin, Ma, 02038

Office Phone: (508) 520-9881

Cell Phone: (508) 918-9148

Email Me

The Kuney-Todaro Team is the "#1 team in Franklin's #1 office." Our expertise is in marketing new construction and resale properties. New construction is our niche and we have sold 40 subdivisions in the area of Franklin MA.


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