How does one determine which posts to make public and which ones should be for members only?  I continually read posts that are to members only by rainmakers, and if I had written them, they would have been "public."  I think many agents are missing the opportunity to use these posts to market themselves as “marketers.”  Yes, we are in the business of marketing!!!  We are marketing agents!!

The public needs to be educated about our marketing and the importance of this task.  There was a post written this morning that was very powerful about the importance of photos when we market online.  The examples were magnificent, and the post was very well written.  I was very disappointed to see it posted to members only.

If I were a potential seller, I’d want to have that information before I started my search for a listing agent.  I would use that information about marketing to compare the methods used by those agents who would be interviewing for my listing.  I’d call you to interview because you know how to market.

Unless that type of informative post is made public, how will potential clients realize the importance of this marketing detail?  We market for a living.  Many agents think they sell for a living.  They don’t.  They market, and if they are not marketing properly, they won’t be making a good living. 

Share this information with the public.  It’s important to them and it’s important to other real estate agents.  Few real estate agents will follow your lead.  It’s too much work.  Most will continue at their comfortable pace, but they’ll know who the real competition is, won’t they!!!

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64 Comments on It's Important To Market To The Public When We Write A Marketing Post

20 Most Recent Comments Displayed Show All

SEP
11
1,520,513 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Belinda.... if the public is not aware of some of these situations, they may think they are normal happenings..... you're not naming offices or names of agents....they're scenarios....
1:51pm • #45
1,307,825 Points 96 Featured Posts Outside Blog Hit Router Attended Rain Camp Called Shot Master

I think many people are afraid to have people read some of their experiences. I've only posted a handful in my many years of blogging as members only. I want the public to learn from my stories and know that I can handle any situation so they'll contact me to help them with their purchase or sale.
2:11pm • #46
1,520,513 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Donna..... the same here and I've only been blogging for three years.....but it's common sense to want all potential sellers to know what we have experienced; how we market; what we know that will help them; and many more topics....
2:47pm • #47
761,801 Points 106 Featured Posts Outside Blog Called Shot Master

Barbara, thank you. I don't know how many times I have thought this. I agree, we are not salesmen, we are marketers. I tell my sellers this all the time. You can't sell a home if you never get a buyer through the door.
3:43pm • #48
1,520,513 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Tammie..... you market like you mean it.... you ARE a marketer....
3:48pm • #49
1,125,721 Points 90 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

I see that as well. If you are posting listings why make them members only? Or marketing reports? Some are not rainmakers I suspect.
3:50pm • #50
1,520,513 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Erica.... all of those posts should be public....but information about marketing should be public too.... potential sellers would appreciate those posts and would be looking for an agent who markets properly....
3:54pm • #51
351,263 Points 8 Featured Posts Outside Blog Called Shot Master

Congrats on the feature Barbara.  Realtors have been labled as salespeople for years and we are so much more than that.  Love that reinforcement in your post.  Thank you!!!!
3:57pm • #52
1,520,513 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Thank you, Bobbie..... real estate agents are so much more than salespeople today.....you're right
4:07pm • #53
1 Featured Post Outside Blog

True Barbara: we are marketers!  

We provide a huge service to buyers and sellers, but above all we are truly selling our expertise in selling a very expensive product.
6:07pm • #54
204,345 Points 45 Featured Posts

Great points. And...also, even if we aren't necessarily "marketing" with a post, if it's public, it gets indexed by Google and increases author trust. The more productive we are in the eyes of Google, the better.
6:07pm • #55
1,352,182 Points 42 Featured Posts Outside Blog Attended Rain Camp Called Shot Master
Barbara - I agree. Very few of my posts are members' only post, and if they are, it's for good reason.
6:56pm • #56
865,953 Points 18 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

Barbara  I think you definately are on the right track here.  I agree any rants are best posted as Members Only.
7:33pm • #57
466,431 Points 8 Featured Posts Outside Blog Called Shot Master

This is such a great post! I was going to suggest it but there was no suggest button so I guess that you already have a feature at this time! You are right we are marketeers!
8:05pm • #58
1,336,640 Points 128 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Barbara, The post you are referring to is now public. Think you might have been an influence.

Margaret
8:54pm • #59
872,424 Points 47 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

Barbara, my rants are Members Only, or if it's information targeted for us only. Otherwise, it's Public all the way. Yes, they want to see the real us and the real marketing!

Sharon
9:01pm • #60
356,724 Points 16 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Anything that educates the public about the business of selling real estate should be public. Rants, or posts that are critical of another agent, should not be public. Great advice, Barbara!
9:43pm • #61
SEP
12
649,160 Points 69 Featured Posts Outside Blog Attended Rain Camp

Hi Barbara.  Your last sentence was so accurate.  Their competition is the ones who keep learning and adapting.
3:33am • #62
687,735 Points 22 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Excellent post Barbara, most of us blog for business and not making good info public defeats that purpose.  Congrats on the well deserved feature.
4:58am • #63
705,119 Points 56 Featured Posts Outside Blog Called Shot Master

Good Morning Barabara, fantastic topic, I think bloggers need to utilize the greatest promotion tool of all by making it public so people can learn or be educated by their writing.  Have a great day.
7:23am • #64

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Barbara Todaro "New Franklin MA Homes"

Franklin, MA

More about me…

RE/MAX Executive Realty

Address: 445 Franklin Village Drive, Franklin, Ma, 02038

Office Phone: (508) 520-9881

Cell Phone: (508) 918-9148

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The Kuney-Todaro Team is the "#1 team in Franklin's #1 office." Our expertise is in marketing new construction and resale properties. New construction is our niche and we have sold 40 subdivisions in the area of Franklin MA.


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