Groups are smaller communities within the larger ActiveRain. Join groups created by others. or start your own and
get others to join
This is the place to view the past and present contests put on by ActiveRain and its members. Everyone can join the
group and help encourage each other. Current contest will be highlighted posts so it's easy for you all to see. Let it
Curious as to what others in your profession think about a certain product or tool?
AR's community takes the time to leave honest and transparent reviews of their experiences
so you can be a bit wiser about your purchase.
Broken down by categories and subcategories for easy finds
Get an unfiltered look at what real users are saying
Leave a review yourself for others to benefit from
Add new products as you use them and gain points for doing so
ActiveRain University (ARU) provides free on-line training. We coach, consult and support real estate professionals about real estate trends, technology and social media.
ARU Calendar provides class types and registration links
Watch short tutorials on updating your photo, inserting a hyperlink and much more
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Find answers to most FAQ's
Whatever it is you're into and wherever you are, AR surely has a group for you to join.
Brand, off the wall, specific subject matters…whatever it is you're looking for.
Each time you write a post you can syndicate your post to 5 groups.
And if by chance you don't find what you're looking for, start a new group today!
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Search by location or type
Feel free to start your own group
Find some that are close to home and close to heart
Each month AR runs numerous contests as a way for our members to engage in activities
that will boost their business and increase their visibility in the community and beyond.
Earn points by partaking in these contest and climb the leaderboard
Do what's good for you and your business by participating
If you have an idea for a contest, just let us know
Stay motivated and on track with new contests popping up each month
Ask a Real Estate Question
Here's another avenue for you to build relationships with others. Share your expertise with someone searching for answers.
Play the teacher role and help someone out today
Your Homepage will alert you of new questions in your state
A wonderful way to open a door to a possible new client
Ask a question yourself to get help
These state pages or hyper-local pages provide content directly related to a specific geographical location.
State, County, City and Neighborhood pages make it easy for consumers to find what they're looking for.
Post your listings, school information, local events, market reports and more
Consumers peruse these pages for information
Farm your niche market and cover all the happenings in your neighborhood
Blogging, Blogging and More Blogging on ActiveRain: Jerry, Brendan, Cathy and Sheila espoused the value of blogging to drive their business. Brenda put it very well that, yes, blogging on ActiveRain can be work and you need to be consistent, BUT when you receive a lead or contact, that person is ready to work with you. Chances are that the consumer has been reading your blog for some time and they have already researched you online. Brenda had a hilarious story about getting a listing for a goat ranch that she is about to sell.
Sheila actually had a different take on blogging. Sheila is really focusing on B2B blogging, meaning she is spending more time blogging to speak to real estate agents and other local associations from whom she can get referrals. Sheila is also using blogging about industry best practices as a way to RECRUIT real estate agents who want to learn or like her style.
Lead Generation: John started off the conversation. John has increased his business 10x from 2011 to 2012 by advertising on Zillow, Trulia and RealEstate.com. Everyone was amazed by John's results and happy for him. We had a heated discussion on listing syndication where most felt it was not fair for Zillow and Trulia to sell leads off agent listings. At the same, no one had a strong rationale for keeping listings off of Zillow, Trulia or any other site. In the end, the group seemed to agree that more exposure is generally good for the home seller. Several others at the table had used Zillow or Trulia and canceled their subscriptions. The issues seemed to be centered around low lead quality, unrealistic buyer expectations, and the fact that most of the agents wanted to move their business from buyer focused to seller focused. Neither Zillow or Trulia have a good product on the sell side.
Text to Lead: Scott Jauregui said that he is having great results with a text-to-lead product from ePropertysites which is provided by his lender/mortgage broker. Scott is getting 4-5 leads a day from people walking by the house and then texting for more information. The home buyer receives a link to a mobile web site on the house. (Market Leader has a similar product Text to Lead product as well.) Scott gets a text message with the consumer's phone number which he can then forward on to a buyer's agent on his team.
Re-Targeting: Patrick Hamann is working with ReachLocal on a Re-Targeting program. Re-Targeting is a process where you can advertise to people that have already been on your web site. Basically, your web site "cookies" the consumer and then ReachLocal or another advertiser serves up your banner ad when that consumer is searching elsewhere on the Internet. Patrick is spending more than $250 per month on re-targeting and he says it is working.
Personal Cards / Mail: In her wisdom, Cathy reminded us all that real estate is a "belly to belly" business where in-person networking is critical to success. Cathy is using a service called SendOutCards.com to send birthday cards. Basically she can pre-pay an account and then give her assistant some limited authority to send out personalized birthday cards to her past clients and sphere. Less agents seem to be sending direct mail these days, so when you get a card in the mail, clients seem to appreciate it.
SmartZip: David Schneider of Goldwasser Real Estate in Austin recently started a campaign with SmartZip. SmartZip is a California company that has identified the homes in an area that are more likely to move. Based on what David says, the homes identified by SmartZip are 2x as likely to move than the other homes. Seems like SmartZip executes direct mail campaign on your behalf driving the consumer back to a web site where you can capture the customer's email address.
Great stuff! Great sharing. Blogging, lead generation, texting, direct mail oh my!
Do you have any feedback or experience with the above?
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Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.