Sometimes It’s Best To Remain Silent


Pasadena/San Gabriel Valley Real Estate - Realtor Michael Jacobs 818.516.4393 cell


Today during our broker caravan, I was previewing a new-to-the-market property. There were some buyers among the Realtors and I overheard a couple talking in one of the rooms as they surveyed the rear garden.   They were extolling all of the virtues of this home and comparing it to other homes they had seen.


We’ve all heard or seen that moment when a buyer enters a room and the eyes say it  -- WOW.    Maybe he or she walks in and finally realizes a home is as perfect as it may get...AHA...yes, this will work.   As I left the home I saw the couple speaking with their agent who was not in the room while I overheard their conversation.   


“Well, it does seem a bit over-priced.  Some might think this is a busy street.   I don’t think the electrical has been updated” I heard their agent telling them.     While some of these things may or may not be true, I got into my car and thought....do I ever do that?  

Just moments before, this couple was appeared pretty ecstatic to me --- I wondered do I put the kibosh on my buyers’ feelings about a property?   While viewing and after we are finished, I am asking them questions.   Is this room large enough for Aunt Sadie’s piano?    Is there enough yard space for Poopsie?   

I do point out the good and the bad when asked.  I do prepare a comparative market analysis for them to assist them with pricing and market value.   I am available to answer questions they have -- but I don’t make decisions for them ---- my buyers choose the home that will work best for them.    And I like it that way.   What do you think?

Michael Jacobs is a Realtor who serves the Pasadena and San Gabriel Valley communities as well as the Northeast Foothill area within the city of Los Angeles and can be reached at 818.516.4393 cell.

Michael Jacobs

Coldwell Banker Residential Brokerage

DRE # 01165532

2065 Huntington Drive

San Marino, California 91108

Cellular:  818.516.4393

Office:  626.685.5246

Office Fax:  626.568.9507

michaeljacobs@coldwellbanker.com

www.camoves.com/michael.jacobs

 

 

 
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42 Comments on Sometimes It's Best To Remain Silent

20 Most Recent Comments Displayed Show All

SEP
12
638,217 Points 53 Featured Posts Outside Blog Called Shot Master

I agree Michael.  Just keep your big trap shut until the buyer has a chance to evealuate the home.  If they want your opinion, they will ask for it.

6:46am • #25
838,594 Points 69 Featured Posts Outside Blog Called Shot Master

Reverse selling just doesn't appear on its own...It usually uses the undisciplined mouth to get started...Then, the foot starts to get bored and work its way up to the mouth area....Many succumb to foot in mouth disease..lol and good post here

6:47am • #26
488,043 Points 4 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

Learning when to be quiet and let the buyer experience the property themselves is an important skill.  Most buyer's have specific questions they might ask for every property, addressing those concerns is always a priority, but adding your own personal feeling is not what they are asking for.  Great advice!

7:34am • #27
205,046 Points 14 Featured Posts Outside Blog Called Shot Master

Michael- You said "answer questions when asked" that is the key!! Some don't know how to stay quite. We sell homes that we personally would never purchase but that's US not the Buyers!! Get the feelings out of the way!!

7:41am • #28
589,064 Points 58 Featured Posts Outside Blog Called Shot Master

John -- you and Richard share more than just "smarts"

Liz and Bill -- of course, I look at things trains, high tension wires, freeways and the like as material facts and present them as such.  I don't say -- no one every buys a home with such and such.

Debbie -- it's a part of human nature, I think.

Donald -- comparing positive and negatives is a good thing -- only presented negatives, not such a good thing.  It's about listening first....

Lenn -- when asked my opinion by a buyer, I always have a positive thing to say about a home -- it's difficult often -- before I start with anything negative.

Jean and Wayne -- YIKES!

Jesse -- a great quote and one attributed in one form or another to Abraham Lincoln too.

Joan -- as far as I know, the seller wasn't in the home but I know what you mean -- the potential buyers were only saying very positive things inside the home.

 

 

 

7:49am • #29
523,180 Points 6 Featured Posts

Great article on professional tact! Here's to future sales. Have a nice week and keep up the good work Michael.

7:59am • #30
589,064 Points 58 Featured Posts Outside Blog Called Shot Master

Barbara at Keller Williams -- you're welcome.  

Roger -- the buyers/tenants are paying so they're more than entitled to their opinions.   Thanks.

Janis -- well said.

Andrew -- not sure....

Rich -- of course negative issues need to be addressed and perhaps the positive aspects were discussed before I walked by --- the look on the prospective buyers' face gave me pause to think...

Gary -- yes, opinions about material facts are obviously important but in my opinion, it's about how that news is delivered.

Bryant -- I agree -- I see too many people in the sales industry trying to "sell"  --- I will point out features as well as negative/positives but I what I do most is listen....

Michael -- of course

Sheila -- our opinions mean something -- mostly to us.   As others have stated material facts need to be discussed but our opinions are quite different.

Fernando -- two ears, one mouth....just sayin' errr I mean I hear ya.

Belinda -- I love when a buyer will ask me -- would you buy this house?   Huh?  That question always sparks me to ask them more -- lots more.

Richie -- when we think before we speak the foot should hit us in the pants before it ends up in our mouth.

 

 

8:05am • #31
589,064 Points 58 Featured Posts Outside Blog Called Shot Master

Morgan -- yes addressing concerns and questions of the buyer is an important part of our role.  If a buyer states, I don't want to be on a busy street -- I'll ask what busy means to them --- in this particular situation I was referring -- I wouldn't call the property a particularly busy street(my opinion -- haha) but I try to remember and keep in mind what's important to the buyers.

Beth -- addressing questions of fact is much different than offering opinion unsolicted. 

Will -- thanks very much.  I hope your week is going well too.

 

8:11am • #32
354,416 Points 30 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Michael,

They say, "Silence is Golden;" then again the Broker says, "Disclose, Disclose, Disclose."

I can inform, educate and present the facts; I'm not an attorney, nor am I a Home Inspector.

I guess the moral of the story is, it's not what you say but how you say it; then again everything is subject to interpretation.

Great post! Excellent and thought provoking too!!!

8:14am • #33
655,518 Points 56 Featured Posts Outside Blog Called Shot Master

Many agents who are obviously not as adept at noticing buying signals from their clients will often say the wrong things. Lack of sales training and preparation force people who do not think well on their feet to do just that.

8:44am • #34
396,141 Points 5 Featured Posts Outside Blog Attended Rain Camp

Nice post.  I, too, have heard other agents talk too much.  Leave the decision up to the buyer who is spending their money.

8:54am • #35
151,203 Points 3 Featured Posts

Michael, I agree with you. Sometimes buyers are just thinking aloud, saying they "loved the finishes and spacious room" and "didn't like the wall color". The pendulum swings back and forth, and if they are serious about this property, they will ask targeted detailed questions...

8:55am • #36
1,518,332 Points 112 Featured Posts Localism Sponsor Outside Blog Called Shot Master

I have had an absolute TON of sales training and truly, anyone in a sales business can be their own worst enenmy.  When the client is hooked, reel them in. 

10:13am • #37
2 Featured Posts Outside Blog

You can put your comments into the form of a question.  "What do you think of the garden and yard?"  "Do you have any  questions about the electrical system or the appliances?"  

 

12:28pm • #38
589,064 Points 58 Featured Posts Outside Blog Called Shot Master

Patricia - you're absolutely right about the two points:  "silence is golden" and "disclose, disclose, disclose". It's not only the message but how it is delivered as you have said so well.  Thanks.

Jeffrey -- thinking on our feet instead of sticking our feet into our mouths is always a good thing.

Gary -- true, very true.

Anna -- I think we have all had clients who act enthusiastically about every home with no intention of buying those homes while others are more subdued.  We are there to answer the questions or assist them with discovering who can answer when the time is appropriate.  

Chris Ann -- yes, this is often the case -- salespeople can become their own worst enemy.

Rich -- great way to approach this situation!   Excellent!

2:15pm • #39
511,432 Points 12 Featured Posts Called Shot Master

Michael, I try to stay out of the conversation unless asked direct questions, BUT, I always disclose anything that I know to be a negative about the property that is crucial to their understanding of what they might be purchaising as well.  It is a fine line.  But, we always go to disclosing as much as WE know.  Good post.

3:32pm • #40
589,064 Points 58 Featured Posts Outside Blog Called Shot Master

Don -- I'm with you.  I try to keep my opinions out of the conversation but disclosure is an entirely different topic.  Buyers need to know as much as possible to make an informed decision but the information needs to be fact-based and not based on opinions or personal factors.  

5:04pm • #41
478,520 Points 11 Featured Posts Outside Blog Called Shot Master

What a great point.   We've all heard "Loose Lips Sink Ships" and this is a good story that tells that truth.  I say things like you do - is this room big enough for family dinners, did you see the molding, isn't the flooring nice, etc.  :)  I am positive until like you said, they ask a specific question. 

8:07pm • #42
SEP
15
386,162 Points 30 Featured Posts Outside Blog Hit Router Called Shot Master

There are plenty of tactful approaches that allow us to do our jobs in advising our clients without torpedoing their dreams. I cringe when I hear anyone try to talk someone out of something that works for them.  

8:30am • #43
589,064 Points 58 Featured Posts Outside Blog Called Shot Master

Joy -- listening -- really listening to our clients -- is most important. 

Susan -- exactly!  Torpedo is the perfect image!

8:39am • #44

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Michael Jacobs, Pasadena CA/SanGabriel Valley Realtor, 818.516.4393 cell

Pasadena, CA

More about me…

Coldwell Banker Residential Real Estate

Address: 2065 Huntington Drive, San Marino, CA, 91108

Office Phone: (626) 685-5246

Cell Phone: (818) 516-4393

Email Me

Your source for real estate representation in the San Gabriel Valley and northeast communities of the city of Los Angeles including: Pasadena, Altadena, South Pasadena, San Marino, Alhambra, San Gabriel, Temple City, Arcadia, Sierra Madre, Monrovia, Duarte, Bradbury, Azusa, Glendora, Claremont, Glendale and La Canada Flintridge as well as Highland Park, Monterey Hills, Eagle Rock, Mt Washington, Montecito Heights, Glassell Park and Sagamore Park.


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