This morning, before Ken headed east to Denver (I understand from Tony that Ken is in the middle of 1 degree Fahrenheit weather!) we had part 2 of our team meeting that started on Tuesday.
Today was all about expectations, activities and metrics. "Results" goals are great to shoot for - but accountablity has to happen at an activity level.
You can CONTROL ACTIVITIES
You can INFLUENCE RESULTS
That's why breaking down objectives into measurable activities is key. Tony's metrics are to average 1 listing appointment per day - 20 days of the month, with a conversion rate of 90%.
Historically, his conversion rate (appoinments to listings taken) hovers between 88 and 92 percent.
The activities are what he needs to do to generate the appointments.
He had his listing appointment for today.
He just got back from meeting the Sellers at his (Tony's) office.
He has the listing. A "priced appropriately for the market" 300K listing.
So now he has until Monday to generate his next listing appointment. That can wait until after he helps one of his "die hard" personal sphere of influence buy a home tomorrow morning!
So far the weather this year has been Heavy Showers. We love it!