This morning, before Ken headed east to Denver (I understand from Tony that Ken is in the middle of 1 degree Fahrenheit weather!) we had part 2 of our team meeting that started on Tuesday.

Today was all about expectations, activities and metrics.  "Results" goals are great to shoot for - but accountablity has to happen at an activity level.

You can CONTROL ACTIVITIES

You can INFLUENCE RESULTS

That's why breaking down objectives into measurable activities is key.  Tony's metrics are to average 1 listing appointment per day - 20 days of the month, with a conversion rate of 90%.

Historically, his conversion rate (appoinments to listings taken) hovers between 88 and 92 percent.

The activities are what he needs to do to generate the appointments. 

He had his listing appointment for today. 

He just got back from meeting the Sellers at his (Tony's) office.

He has the listing.  A "priced appropriately for the market" 300K listing.

So now he has until Monday to generate his next listing appointment.  That can wait until after he helps one of his "die hard" personal sphere of influence buy a home tomorrow morning!

So far the weather this year has been Heavy Showers.  We love it!

 

4 Comments on Weather Forecast - Heavy Showers

JAN
12
2007
252,320 Points 7 Featured Posts Outside Blog
"By the book" operating for success.
9:35pm • #1
JAN
13
2007
532,631 Points 35 Featured Posts Localism Sponsor Outside Blog
I'm hoping the 90% success rate will be the topic for future blogs. If I were to guess, I'd say that early in his career Tony went on lots of appointments to sharpen his skill and improve his conversion rate. As that rate rose, the focus changed to setting quality appointments with motivated sellers, past clients, sphere and referrals. Is that correct?
1:35am • #2
174,481 Points 4 Featured Posts Outside Blog
I'll let Tony post a blog about that - however - from what I recall he started off with about a 2 out of 3 conversion rate (66%) and moved it up from there.  The challenge is always getting the appointments - especially the quality appointments - so he ALWAYS pre-qualifies the Seller - he's a big proponent of Mike Ferry's scripts - and Ken Spencer from our team is attending the Productivity School in Las Vegas this month.  When Ken registered last week he was told there are already more than 500 people registered to attend!
9:47am • #3
174,481 Points 4 Featured Posts Outside Blog
P.S. - Tony's primary focus apart from SOI has always been FSBOs.
9:48am • #4

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Suzanne Marriott, Associate Broker, CLHMS, e-PRO

Scottsdale, AZ

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Keller Williams Realty Professional Partners

Office Phone: (623) 910-8988

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Phoenix Arizona Real Estate Blog, presented by Suzanne Marriott of The Marriott Group at Keller Williams Realty Professional Partners. Market analysis and insightful commentary on the real estate market in Maricopa County and Pinal County. FREE Listings Search!!


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