I was talking to a real estate software/marketer the other day and he was stating that his customers are closing at a low end of 4% and at a high end of 8% of internet leads as of Jan 2008.
What are others currently seeing as far as conversion ratios? How many people are filling out forms and how many of these potential deals are getting closed?
I have found that our well designed sites have been doing much better and the better designed/more active internet agents are seeing the higher ratios.
I run a lot of other websites in the hunting/outdoor world and the websites that are on the 2nd page of google/msn/yahoo are seeing better conversion ratios than the higher placed websites (1st page) with a poorer web design. In the outdoor/hunting industry (service industry), I find that customers equate a better web design with a better product and therefore fill out more inquiry forms. I don't think that is any new news there.
How does that equate to the real estate industry? I would tend to say there are similar and relatable trends. Take a look at your website navigation, design, content and your overall message.
The more time you as a business owner/agent/broker spend on your website content, design, navigation, forms, the more sales you are going to make with the consumer.
Your website is a living breathing thing... treat it like that.
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