Marketing can be simple.  There are schools of thought, strategies, etc. that discuss in detail the type of information that should be sent to a database.  Other aspects are also considered including the length of the piece, the frequency, etc.

 

Persaonlly, I don't like getting emails everyday, or every week from people I have done business with so I try to keep that in mind when I send out items. 

 

In rememberence, I sent a simple message to my database expressing a small rememberance of the tragic events of September 11, 2001.   In the 4 short days since I sent it out, I have received countless emails back and three prospects that now want to discuss buying a home.

 

The response took me somewhat by surprise, although I must say, it was nice one.

 

 

 

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Kathleen Sheehan

Sr. Mortgage Consultant

NMLS #206275
Georgia Residential Mortgage Licensee #25839

600 Galleria Parkway

Suite 170

Atlanta, GA  30038

 

770.634.4021 cell

 


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The opinions and general information in this blog are soley those of Kathy Sheehan.  Specifics regarding an individual case should be discussed in detail with a loan professional.  For a confidential consultation, please feel free to contact me via phone or email.  All terms and conditions are subject to change.

 

 
Star Posted by Kathy Sheehan on 09/16/2012 11:42 AM   Comments (21)   ActiveRain Community in the ActiveRain Channel   marketing strategy  
Originally posted at: Loans By Kathy: Marketing can be simple
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21 Comments on Marketing can be simple

20 Most Recent Comments Displayed Show All

SEP
16
678,702 Points 51 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Kathy, that's an excellent response. It seems like a fine line of when to send things and when not. I delete most of my emails as junk.
12:59pm • #2
697,930 Points 15 Featured Posts Outside Blog Called Shot Master

We like to touch our client base about every six weeks or so, Kathy.  Sometimes less, never more.  It seems to work.
1:44pm • #3
1 Featured Post Outside Blog Hit Router

Sometimes the most simple activity turns out to be the most effective.  Keep touching those clients on a regular basis!
2:31pm • #4
1,333,181 Points 128 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master
Marketing can be as simple as showing you care. Margaret
3:31pm • #5
429,805 Points 1 Featured Post

Have a reason when you do the emails.  I always get response when I do that.

 
3:50pm • #6
547,229 Points 9 Featured Posts Outside Blog Called Shot Master

Kathy:

What a thoughtful card to send to your data base.  We all felt the pang of sorrow when we celebrate another anniversary of that very sad day.
4:32pm • #7
3 Featured Posts Outside Blog

Your message was true and kind and showed you cared about more than sales love the idea anf great blog congrats on the feature
4:47pm • #8
408,070 Points 13 Featured Posts Outside Blog Called Shot Master

Debbie, I think you are right!

Connie, I agree with you.

Suzanne, that would be a great time frame.

 
6:19pm • #9
408,070 Points 13 Featured Posts Outside Blog Called Shot Master

Mary Ann, it was such a simple message and there was NOTHING relating to mortgages in the email.

Margaret, good point!

Ginger, that is a good rule of thumb.

Evelyn, when I think about that day, it still makes me cry.

Ashley, thank you!
6:21pm • #10
871,221 Points 47 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

Kathy, marketing to your sphere isn't complicated - and you definitely don't want to bombard people.

Sharon
6:26pm • #11
1,348,064 Points 41 Featured Posts Outside Blog Attended Rain Camp Called Shot Master
Kathy - Marketing can be simple and still be effective as you just proved.
6:33pm • #12

Goes to show you never really know what will connect.

 
6:36pm • #13
863,736 Points 18 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

Once it again, it shows how important it is to keep in touch and to be genuine and show that you care about your sphere.
7:51pm • #14
757,907 Points 105 Featured Posts Outside Blog Called Shot Master

Kathy, you sent an email as a remembrance and it garnered business for you. It was more relational and that got a response. Good for you.
9:24pm • #15
SEP
17
1,097,371 Points 51 Featured Posts Outside Blog Called Shot Master

I am sure people would welcome your emails since not many people get a lot of them. (smile)
3:05am • #16
1,417,959 Points 41 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

You juts have to care and convey that message.. great example and lesson Kathy!
6:16am • #17
835,421 Points 69 Featured Posts Outside Blog Called Shot Master

all these new ideas are coming out along with the technology to use them and I already know that things go full circle just by studying history. In the end, SIMPLE always comes back and is welcomed when it does too...good one and thank you
7:02am • #18
701,800 Points 55 Featured Posts Outside Blog Called Shot Master

Good Morning Kathy, I am with you, i HATE getting bombarded with emails yet some seem to see the need to do so not even every day,but multiple times a day. I think once a week is fine if you have something to say but I like your idea as well. Less is better and more gets you blocked.  Have a great Monday
7:27am • #19
495,783 Points 149 Featured Posts Outside Blog Hit Router Called Shot Master

Kathy:  I think you followed a good course and rule-of-thumb.  Deliver something of value ... or earnest ... and business will naturally come as a result.  Overt "marketing" doesn't always work.  Sometimes the gentle, more subtle touch is far more productive.  You saw the results of that.  Personally, I find that far more rewarding too.  Congrats on your Feature!

  Gene
10:12am • #20
SEP
18
476,112 Points 11 Featured Posts Outside Blog Called Shot Master

Thanks Kathy - you are so right. . . I like the idea of more "random" reasons to send an email - nothing that has to do with real estate, etc. 
5:45pm • #21

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