A 4th Quarter Challenge to Make 2013 a Success

A 4th Quarter Challenge to Make 2013 a Success

The last leg of the year is always the most important. Those final three months are the staging ground for a successful year following. Like many of my fellow Active Rainers I make a point of "Touching" my database as often as possible. The forth quarter of the year is no different.
Most of my business comes from referrals, so I spend the majority of my marketing dollars on staying very much in touch with my best source - My past clients. Here are activities for October, November and December.

October 2012
"Welcome to the McIntire Team Family Crab Feast"
It's the Maryland way. There is no social event more enjoyable than a pile of hot steamed crabs in the middle of the table for all to enjoy. All of my clients that have purchased a home in the past 12 calender months are invited to join me and my family at a local restaurant. Many of my buyers this year have relocated from different parts of the US to the Central Maryland area - mostly because of the awesome job growth.
Special invitations are sent out in the mail.

Each client will receive a special personalized gift basket on the day with lots of Maryland goodies too.

I also send out a "Safe Halloween tips" e-mail to my entire database.

November 2012
"The McIntire Team Thanksgiving Pie Day"
In October "Save the Date" postcards will be sent out to all of my past clients to remind them about "Pie Day" in November. In early November they are sent an official Evite invitation. I call every client and they get to select a tasty pie compliments of The McIntire Team from one of the best local bakeries in the area, "Sugarbakers" in Catonsville. On the Tuesday before Thanksgiving they can either pick up the pie from my office during the day or stop by my home in the evening. Last year 48 clients stopped by one of the two locations to pick up a pie to enjoy at Thanksgiving. (The most popular pie was the berry sensation) I also hand delivered about 12 more. It is a huge success.

December 2012
Happy Holidays from The McIntire Team
It's a crazy time of year with so much going on. I do not do any specific client events in this month, but I always send a holiday card to all of my sphere. Each card also contains a yearly magnetic calendar. As most of my clients become part of my family during the home sale process they have all watched my son grow. Every year I have Real Estate Calendars painstakingly help me create a special calendar that has my child in some "home related" location. Last year the photo used was taken outside Buckingham Palace. Many of my clients don't throw any of the calendars away and have them lined up on their refrigerator. They always have my contact information on hand.


I believe in consistency in my business, so many of these activities and others, are annual events and my loyal clients love them. It ensures that they know who I am when anyone ever mentions Real Estate for many years to come.