Just Sold, Cape Canaveral, FL
This is the view from an upstairs bedroom of a townhouse I just listed and sold in less the 6 weeks in Cape Canaveral, FL. What makes this listing different than most, aside from the great location, view and layout, was that most agents the seller interviewed would not work with her over the price. One agent came right out and told her she would be embarrassed if she listed the property for the price the seller wanted. Other suggested she rent it out for less than her month mortgage payment.
True, the seller wanted much more than the market value, telling me of the location value, no condo or HOA fees or restrictions and how at one time it had appraised at $385,000. I was firm, honest and patient. I worked to convince her to lower her expectations and finally got her to see the market situation. Her head believed me, but her heart told her it was worth more. She compromised.
The property sold at exactly what she wanted and I believed the difference was that I believed in the property and it's selling price. When a Realtor believes in the product and the price, the property will sell. If the Realtor thinks the price is too high, it will sit. Below is the testimonial from my client.
"A few months ago I decided to sell my home in Cape Canaveral and make a big move to N.C. Since I didn't know any local Realtors I decided to meet with several to find the Realtor I was most comfortable and confident to sell my home. Knowing how depressed the housing market is in our area I was concerned about getting my price. I was actually told by one Realtor that she would be professionally embarrassed to list my home at my price, she actually suggested I rent my house for the next couple years, (at a loss each month), until the market improves. Needless to say I kept meeting with Realtors until I found Diana Roca who saw the potential and uniqueness of my home and was confident from day one that my house would sell. Diana did an excellent job marketing my home, the day it hit the market the showings began and continued almost daily sometimes 2 times a day, one day it was shown 4 times! Several contracts started coming in but none at my asking price. Diana was patient with me and held out until we got the contract I could live with. I can't thank Diana enough for such a good job! Now I can move on..." Carolin A.
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