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NH Home Staging Advice-Buyers Pay For What They Think They Are Getting

By Sharon Tara

Home Stager with Sharon Tara Transformations

September 20, 2012 10:26 PM

You've heard the expression

"You get what you pay for."

Not true in real estate. In real estate...

You pay for what you think you are getting.

In the search for a new home, buyers are most influenced by visual appearance. Yes, they start their search in a certain location and within a specific price range.....but their decision on which houses to visit are based on MLS pictures. The decision of whether or not to make an offer is based on what is seen at showings.

Price is determined by the local market. Home Staging helps justify the price.

How well a house is prepared and presented determines it's value to buyers.

Buyers will pay more for a house they perceive to be spacious.

Buyers will pay more for a house they perceive to be well maintained.

Buyers will pay more for a house they perceive to be move-in ready.

Buyer's perception is the key! - Buyers pay for what they think they are getting.

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Dorie Dillard Austin TX

Coldwell Banker Realty ~ 512.750.6899 - Austin, TX

NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Sharon,

Oh this is right on the money..buyers perception is the key.....they are willing to pay for what they think they are getting..suggested!

Sep 20, 2012 10:48 PM

Rob D. Shepherd

RETIRED - Florence, OR

RETIRED

Well Said! I haven't thought of it that way before. "SUGGESTED"!

Sep 20, 2012 11:23 PM

Roger D. Mucci

Shaken...with a Twist 216.633.2092 - Euclid, OH

Lets shake things up at your home today!

You pay for what you think you are getting...............brilliant Sharon, simply brilliant and so true. This should be Featured and every member of ActiveRain should read it. Ilene thinks so.............big time!

Sep 21, 2012 02:47 AM

Sharon Tara

Sharon Tara Transformations - Portsmouth, NH

Retired New Hampshire Home Stager

Dorie: Thanks for the suggest!

Rob: Always looking for new ways to spread the word! Thanks for suggesting!

Roger: Thank you and Thank you for "leaning" too! Being told my work is "brilliant" never gets old! LOL!

Sep 21, 2012 05:29 AM

Joe Petrowsky

Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT

Your Mortgage Consultant for Life

I'm not sure you could ever overpay a good stagger. We stag every house that we flip and we give these items with the sales, as everyone always comments how beautiful everything is, so when we say it a gift to the buyer, it always gets their attention.

Sep 21, 2012 11:19 AM

Joanna Cohlan

Fresh Eyes For Your Home - Chappaqua, NY

Designing, Decorating & Staging Westchester Homes

So Sharon, if "you pay for what you think you are getting" then in real estate, managing perception is everything and that is why staging a house is so important.

Sep 22, 2012 07:20 AM

Maureen Bray Portland OR Home Stager ~ Room Solutions Staging

Room Solutions Staging, Portland OR - Portland, OR

"Staging Consultations that Sell Portland Homes"

Sharon ~ Perception is everything! Buyers see a home looking inviting and appealing, representing a lifestyle they aspire to ... and that's the one they want.

Sep 22, 2012 02:40 PM

Michael Jacobs

Pasadena, CA

Pasadena And Southern California 818.516.4393

Sharon --- ahh, you are very smart -- perception is reality especially for those who cannot "imagine the possibilities".

Sep 23, 2012 02:20 AM

Joe: Thank you!! Your "gift" of all the staging furnishings is very impressive! Great marketing...I'm sure it makes you quite memorable!

Joanna: Oh yea! Creating a high perceived value is the goal!

Maureen: More times than not, they are not finding homes that are appealing. Homes that are prepared and presented for sale are going to shine and stand out from the "as is" homes on the market.

Michael: And most (about 90%) cannot imagine the possibilities. Then there are the buyers who may be able to imagine, but choose to buy a home that they can move right into without having to make improvements first.

Sep 23, 2012 03:33 AM

Joan Cox

House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO

Denver Real Estate - Selling One Home at a Time

Sharon, stagers do earn their wages in gold, as it does help sell the home quickly versus many price reductions.

Aug 24, 2013 12:57 AM

Joan: Thank you for the support....not all agents see the value....and most sellers don't know we even exist!

Aug 24, 2013 11:33 PM

NH Home Staging Advice-Buyers Pay For What They Think They Are Getting

"You get what you pay for."

You pay for what you think you are getting.

Comments(11)

You pay for what you think you are getting...............brilliant Sharon, simply brilliant and so true. This should be Featured and every member of ActiveRain should read it. Ilene thinks so.............big time!

Sharon Tara

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