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"If open houses aren't working for you, it may be because you're doing it wrong!" Debra Gould, The Staging Diva is not a real estate agent, here she shares her view based on visiting thousands of homes over the years and the really unprofessional behaviors she has personally experienced.
Hosting an open house can be tedious (especially on a sunny weekend) and expensive when you consider the value of your time, advertising, signage, feature sheets or other materials you give away, etc. So it's important to get the maximum marketing/sales value out of your investment of time and money.
If open houses aren't working for you, it may be because you're doing it wrong! I'm not a real estate agent, I'm sharing my views based on visiting thousands of homes over the years and the really unprofessional behaviors I've personally experienced that put someone on my own "Don't Deal With This Real Estate Agent" list.
5 Ways to Scare Real Estate Clients Away At Your Next Open House:
You're too busy reading the paper or talking on your cell phone to show interest in anyone else.
You've thrown your coat over the furniture, left your shoes in the middle of the hall, and haven't bothered to turn on the lights. This communicates that you don't really care about this listing or doing right by your client.
When a visitor comments on the lower-than-expected asking price you immediately list all the problems with the property, it's location and/or the neighborhood. (I know, hard to believe, but it's shockingly common!)
When asked about the comparable listing that's down the street or around the corner, all you can say is, "I haven't seen it." This sends a pretty clear message that you're unknowledgeable, lazy, or you simply don't care. It might also suggest that the other house is better/better value and that's why you don't want to comment. If you haven't seen the other listing (which you should have!), at least be willing/able to look it up online and comment on how it compares to this property. If the open house is particularly crowded and you can't do it on the spot, be prepared to suggest getting back to them that evening with answers. After all, wouldn't you like to become their trusted real estate advisor?
You jump to immediate conclusions about a person's ability to buy this, or any, property based on race and/or sex and then condescend to them accordingly. Enough said.
I've hired several real estate agents over the years based on how they handled their open houses. I also bought my last property the day after discovering it at an open house, even though I had to outbid 8 other potential buyers. I have also met many agents during their open houses who I've subsequently recommended as a home stager. These were very hot leads because they were serious sellers who had already gone to the time and expense of decorating their homes to sell quickly and for more money.
So my list of warning signs is based on my personal experience as a house buyer, seller and home stager.
By the way, if you're a real estate agent who lets others host an open house at one of your listings, make sure they aren't raising these red flags, after all it's your name on the For Sale sign!
Are there any warning signs that you would add to this list? If you're a real estate agent and you have an explanation for why any of my 5 observations shouldn't be seen as red flags, let me know!
Lori Kim Polk is owner of Premiere Home Staging, a full service Home Staging and Design Corporation and nationally recognized leader within the home staging industry located in Roseville, California. Lori Kim has a warehouse full of unique accessories and quality artwork to better serve their growing list of clients in the Sacramento areas. She has been featured in Staging Standard Magazine, Sacramento Magazine, Sacramento News and Review, KFBK radio and SMUD's Home of the Future. Proudly serving realtors, homeowners and investors in Granite Bay, Rocklin, Lincoln, Sacramento, and surrounding areas with exceptional home staging.
Lori Kim has helped stage and market hundreds of homes in the Sacramento, Roseville, and surrounding areas since 2005. Our stats say it all.....current DOM with our staging is 12 days. Call us today at 916-300-0402 for our premier services. "We are changing this market one home at a time!"
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Home Staging Roseville, Granite Bay Home Stager, Preparing your home for the sale in Rocklin, Folsom Home Stager, Home Staging in Lincoln, Home Stager Serving Loomis, Staging Services In Sacramento, California
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Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.