Groups are smaller communities within the larger ActiveRain. Join groups created by others. or start your own and
get others to join
This is the place to view the past and present contests put on by ActiveRain and its members. Everyone can join the
group and help encourage each other. Current contest will be highlighted posts so it's easy for you all to see. Let it
Curious as to what others in your profession think about a certain product or tool?
AR's community takes the time to leave honest and transparent reviews of their experiences
so you can be a bit wiser about your purchase.
Broken down by categories and subcategories for easy finds
Get an unfiltered look at what real users are saying
Leave a review yourself for others to benefit from
Add new products as you use them and gain points for doing so
ActiveRain University (ARU) provides free on-line training. We coach, consult and support real estate professionals about real estate trends, technology and social media.
ARU Calendar provides class types and registration links
Watch short tutorials on updating your photo, inserting a hyperlink and much more
Sign up for the Daily Drop so you don't miss out on AR's daily happenings
Find answers to most FAQ's
Whatever it is you're into and wherever you are, AR surely has a group for you to join.
Brand, off the wall, specific subject matters…whatever it is you're looking for.
Each time you write a post you can syndicate your post to 5 groups.
And if by chance you don't find what you're looking for, start a new group today!
Get your content in front of more eyes
Search by location or type
Feel free to start your own group
Find some that are close to home and close to heart
Each month AR runs numerous contests as a way for our members to engage in activities
that will boost their business and increase their visibility in the community and beyond.
Earn points by partaking in these contest and climb the leaderboard
Do what's good for you and your business by participating
If you have an idea for a contest, just let us know
Stay motivated and on track with new contests popping up each month
Ask a Real Estate Question
Here's another avenue for you to build relationships with others. Share your expertise with someone searching for answers.
Play the teacher role and help someone out today
Your Homepage will alert you of new questions in your state
A wonderful way to open a door to a possible new client
Ask a question yourself to get help
These state pages or hyper-local pages provide content directly related to a specific geographical location.
State, County, City and Neighborhood pages make it easy for consumers to find what they're looking for.
Post your listings, school information, local events, market reports and more
Consumers peruse these pages for information
Farm your niche market and cover all the happenings in your neighborhood
It is amazing to me, that someone that was so resistant to social media and blogging is now occupying 7 hours of my time, per week, but why?
The simple answer, it is very productive and a very good use of my time. A recent blog that I wrote which was political in nature, has had over 100 comments. Trust me, they weren’t all complimentary, but that doesn’t matter to me. I have often said, I don’t care if people are saying good things or bad things about me, just as long as they are talking about me.
During the various 100 comments, two folks reading or participating in the discussion have already applied for mortgages. I am now getting one and a half mortgage application per week from my social media and blogging efforts. That means about 75 mortgage applications per year for about 360 hours of effort for the year.
Being that I am licensed in 8 states, CT, MA, RI, VT, NH, ME, NY and FL, my opportunities are limitless.
Share with me what kind of results you are having?
As a real estate agent, using social media to market and grow your business can seem daunting. However, in today’s online driven world, developing a working strategy to build your social media presence is imperative.
To the real estate professional willing to commit long-term, social media provides substantial benefits including expanded influence and a boost in credibility. In order to identify and connect with your target audience, you first need to understand:
• The wants and needs of your target market • The preferred social destination(s) of your target market
Once you answer those two questions, you must work to establish a powerful online presence. Keep in mind; it is better to be consistently active in a handful of social networking sites rather than taking on too many at once and creating an inconsistent and at best, mediocre presence.
Your Social Media Strategy Creating your social media strategy begins by understanding each social site and your goal behind it. From there you will determine action steps required to meet your goals.
• What results do you want to achieve? For example:
o Increase website traffic o Create buzz around your brand o Connect with past/current clients o Recruit local real estate professionals
Your next step is creating a strategic action plan. This should not take you any longer than 30 minutes to complete. Determine how you will:
o Network and engage friends/fans o Increase fans and promote page o Keep content updated and consistent
If the possibilities of one connection expanding into thousands, connecting directly to your target audience in a professional atmosphere and speaking with the power players within your industry sound appealing, then LinkedIn is the platform for you. Take a few moments to assess your current LinkedIn profile and ensure that each area is complete. Once you have filled in all necessary data, move on to:
• Engaging and connecting with like-minded professionals • Requesting endorsements from past clients and vendors • Participating by answering questions and taking part in relevant conversations • Connecting your LinkedIn profile to your other social media accounts
Twitter provides a unique challenge for many marketers. In 140 characters or less, you must craft both a succinct and compelling reason to take action.
• Steps to success with Twitters • Determine what type of followers you are looking to connect with. Use Twellow to find people relevant to your niche and target within a specific geographic region. • Create buzz by tweeting out exceptional content whether it is from your blog or other industry resources. Use hashtags to easily allow others to find your content based on topic and keyword. • Get found by optimizing your profile. Complete your bio utilizing keywords, a link to your website or blog and connections to your additional social sites. • Use a custom background to brand your Twitter channel and create consistency across the web.
Use Posting Tools and Automation
Save time and energy by automating a portion of your posting and content syndication process. There are many time saving tools and systems that curate content designed specifically for the real industry.
• Google alerts to listen to what is being said about your personal brand • Twitter lists to connect with clients and competitors • Analytics to refine your social content in order to meet the needs of your fans and followers. Free services such as Hootsuite offer insight into what content is resonating with consumers and what is falling flat.
Your social interaction whether it is on Facebook, Twitter or LinkedIn should be an extension of what you and your brand represent. Let your social presence be a constant reminder to prospects, past clients and referral partners that you have created a realm where they can openly share and be heard. Your sole goal is to offer tremendous value and be the resource they call upon when they are ready to make a move.
Joe Petrowsky does not guarantee nor is in any way responsible for the accuracy of the information provided herein, and provides said information without warranties of any kind, either expressed or implied.
Equal Housing Statement: We are pledged to the letter and spirit of U.S. policy for the achievement of equal housing opportunity throughout the Nation. We encourage and support an affirmative advertising and marketing program in which there are no barriers to obtaining housing becuase of race, color, religion, sex, handicap, familial status, or national origin.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.