Movie Poster: John Wayne in the 1956 classic western, The Searchers.

A point we shouldn't overlook online as marketers who blog as our primary strategy is understanding we live in a culture of searchers. As in the most ancient of times, or like the most modern of times, regardless of what we’re looking for, it's very likely these days we'll start with Google (or another search engine) to find it.

This shared experience didn’t always exist. It evolved rather rapidly over the last decade. In the U.S. alone over 77% of us use the internet and we all use search, even those who admit they are challenged by technology. Yet the mindset of many online marketers doesn't get the fact yet that the audience we try to attract is already out there looking.

It’s not like John Wayne, as Ethan Edwards, in the classic western movie The Searchers, who's wandering the Texas frontier after the Civil War in the late 1860’s to find his niece held captive somewhere out there on the planes. Google, Bing, Yahoo, Ask etc. are dynamic libraries that contain or point to almost everything on our planet.

An important key to your online presence is twofold,
1. It’s your placement in their card catalog. In short, being well indexed.
2. Hyperlocal bloggers, know as much as you can about the behavior of those you’re trying to reach.

Skip the technical and put yourself on the horse of the searcher. You (they) are not aimlessly roaming the prairie, you’re looking for a person, place, or thing, an event, store, or a neighborhood etc. via the card catalog in a library.

“What do you want to know?”
When you write about local, anticipate the questions.

You’re creating asynchronous conversation that provides the answer before the question is asked.

"Where there's conversation, there's opportunity."

Please Note - The views expressed herein reflect only the individual’s personal views
and are not the views of the author’s employer.

Let's hook up on Twitter... Linkedin.com/in/renefabre Facebook.com Let's Yelp together. Catch my videos on YouTube. The Blackberry Chronicles.
René Fabre

René Fabre
cell: 425-749-9296
rfabre@firstam.com

 First American Title

First American Title
24722 104th Ave SE
Suite 100
Kent, WA 98030

  
 
Star Posted by René Fabre on 09/18/2012 08:29 PM   Comments (26)   Google Juice in the Online Marketing Channel   search engines  
Short URL: http://actvra.in/HVw
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26 Comments on The Searchers...

20 Most Recent Comments Displayed Show All

SEP
19
1,928,671 Points 155 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Some of my best clients found me not because I talked about real estate, but because I talked about my area, my family and heck even haircuts. (Haircuts has become my number one source of phone calls)
6:36pm • #7
356,510 Points 27 Featured Posts Attended Rain Camp Called Shot Master

Todd: Besides cracking me up, I use you in everyone of my classes as an example by not talking about real estate! You're the best and you know I admire what you do so very much. The other story I love to tell is how we met in person... it's a great story about the power of social media marketing. Hi to the family. 
6:54pm • #8
SEP
20
625,592 Points 1 Featured Post Outside Blog

Rene-very clear and to the point, great tips! Adding these small tweaks can make a huge difference.

 

Your the best!
10:46am • #9
356,510 Points 27 Featured Posts Attended Rain Camp Called Shot Master

Adrian: Thanks! The small tweaks and perspectives do make a big difference!
4:10pm • #10
SEP
23
443,312 Points 70 Featured Posts Outside Blog Called Shot Master

Rene, I am one of those searchers becasue I want an answer wherever I may be. I try to put out some meaningful localism too.
5:38pm • #11
135,259 Points 3 Featured Posts

Thanks Rene!  great post. I always enjoy reading what you have to share with us. I've been away but perhaps I will be around these parts more often. Looking forward to chatting with you soon.

 

Best,

Scott
5:58pm • #12
3 Featured Posts Outside Blog Called Shot Master

I agree! "Where there's conversation, there's opportunity."

Very True! I am trying to post Localism blogs and I feel it is a great way to have new people find you but also I have found my existing clients enjoy the useful info as well!

 I love this quote, definitley makes you think about the positive things that can happen when you blog!
6:02pm • #13
760,005 Points 105 Featured Posts Outside Blog Called Shot Master

A searcher called me the other day. She did a Google search for Brentwood TN home with 4-car garage and my post popped up. I wrote that post almost two years ago but now I have a new client as a result.
9:14pm • #14
1,090,629 Points 201 Featured Posts Outside Blog Hit Router Attended Rain Camp Called Shot Master
Hi René, This is superb! Congratulations on a well deserved Feature. I really enjoyed Todd's comment and your response to it.
11:04pm • #15
SEP
24
965,676 Points 60 Featured Posts Outside Blog Called Shot Master

Rene:  What a great post!

I am very tired.  I am not just getting up... I am "still" up... and getting ready to crash.

I just noticed the title of your blog post on the blog roll... and, thinking it was somehow connected to the music group "The Searchers..." I clicked on it.  Then... seeing it wasn't... but was about the movie... I was scanning it... and saw the Google quote.

I absolutely lost it.  Giggling away... with many of my body parts bouncing around... almost to tears.  What a great quote.

"The journey of a thousand miles begins with a single Google."  I love it.  Here is an example of what often happens to me when I Google something.  It almost DOES feel like a journey of a thousand miles!

2:02am • #16
1,499,256 Points 353 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Rene...

Very nicely put. Sometimes I feel that I am out there alone and hundreds of miles away from civilization, I have been searching all of my life. Even with all of the technology at hand I have not found what I am looking for!
2:52am • #17
279,235 Points 14 Featured Posts Outside Blog Called Shot Master

well google will like this post .. .not the same as a journey of a thousand miles begins with a single Bing!
5:04am • #18
729,685 Points 15 Featured Posts Outside Blog Called Shot Master

René, this is a very good point! I think everyone knows at least how to do a search on the internet.
5:12am • #19

Thanks for keeping us going in the right direction Rene!

 
6:56am • #20
348,527 Points 29 Featured Posts Outside Blog Called Shot Master

Excellent back to basics post on SEO, Rene. You make it sound achievable! Thanks for sharing!
8:29am • #21
356,510 Points 27 Featured Posts Attended Rain Camp Called Shot Master

Debbie: And I love your local content... I'm not sure what I'd do now days without search engines! I'm using them literally all the time I'm online.

Thanks Scott! Good to see you here and hopefully we'll see more of you!

Tiffany: Thanks. Localism is huge. Bob Stewart has a lot of great info on it in the Activerain University archives.

Tammie: That's thing, get it out there. It may have to hang for a while but when the questions get asked, you'll have the conversation waiting for them. Congrats on the new client!

William: Thanks my friend. I didn't see it was featured until I saw your comment on my phone! 

Karen: Glad you got a laugh... Some friends gave me a wall piece with the original saying on it by Lao Tsu. It struck me how times have changed. I can totall relate to the rabbit hole syndrome and I have found myself many many links away from where I started. Love your post...

Richard: I can identify with that... I also catch myself looking at my iPhone as if it will tell me or the universe or God will tell me where I'm supposed to be and where I'm going. :O)

Mark: :O) Does have a different ring to it... 

Michael: That's it! I have clients all the time that tell me how "technology challenged" it is to be online. I laugh and ask, "You use Google, no?" That's about as technical as it gets for the user now days.

Barbie: I certainly hope that's true...

Wayne and Jean: Thanks... With the updates to Google this past year, the best strategy is back to basics.

 
8:52am • #22
Thank you for the great education. I learned so much from your post.
4:25pm • #23
356,510 Points 27 Featured Posts Attended Rain Camp Called Shot Master

Lucas: Thanks! I follow the path and share along the way. If we include each other, we're included. I'm no expert, I just take a lot of notes... Thanks for stopping by and I appreciate your share!
6:02pm • #24
965,676 Points 60 Featured Posts Outside Blog Called Shot Master

Rene:  I remember when I was in high school from 1958 to 1961... there was a song out about the author of the original saying in comment #22. 

I had heard that Lao Tsu was a party animal as a teenager... and even used to cheat on his girlfriends.  The name of the song, of course, was Runaround Tsu - YouTube.  <ducking>
6:23pm • #25
356,510 Points 27 Featured Posts Attended Rain Camp Called Shot Master

Karen: You are a hoot! (meant in the best of ways)... TOO FUNNY! I remember that song too! (Or was that Sue!)
6:40pm • #26

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René Fabre

Seattle, WA

More about me…

First American Title

Address: 24722 104th Ave SE, Suite 100, Kent, WA, 98030

Office Phone: (253) 850-5230

Cell Phone: (425) 749-9296

Email Me

René Fabre is a blogger, teacher, artist, and speaker living in the Pacific Northwest. His passion is the evolving social media environment and how it impacts every level of our lives.

A certified clock hour instructor, René teaches new media marketing for the First American Title Real Estate School of Washington.

He also teaches social media for entrepreneurs and small business in the continuing education department at Bellevue College.

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