Our First 30 Second National TV Commercial

By
Education & Training with Director of Education & Industry Outreach at eXp Realty & RE Tech Campus

This week we aired our first ever TV commercial on National television. It will be getting exposure on a variety of stations like CNN, HGTV, ABC Family, and the Travel Channel.

I'm really excited and proud of this and looking forward to seeing it on TV in the days ahead. It's only 30 seconds long and titled "Find Your Way Home." I'd love to hear your thoughts and comments.

You may want to watch it twice like I did to really catch some of the key details and messaging.

Posted by

 

     

"Learn More. Get More. Do More. Be More."

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
ActiveRain Community
Groups:
Realtors®
The Lounge at Active Rain
Out Of The Box!
Real Estate Technology
Almost Anything Goes
Tags:
zillow
television commercial
find your way home

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Rainmaker
342,489
Melanie Ross
Coldwell Banker Solano Pacific - Benicia, CA
Benicia CA & Vallejo CA Real Estate, 707-319-2828

I like Brad!  Straight to the point and certainly encourages people to discover how they can find their dream home.

Sep 19, 2012 01:09 AM #1
Rainmaker
267,653
Jack Tenold
Caliber Home Loans, Inc. NMLS 15622 - Spokane, WA
Conventional and Reverse

Good morning Brad - Congratulations on launching the ad.  It was mellow which I like and provided lots of information about Zillow with graphics and images instead of a hard sell.  You certainly selected the right stations for running your ad.  I'll be watching for it too.     

 

 

 

 

 

 

Sep 19, 2012 01:15 AM #2
Ambassador
777,512
Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad - 707.646.1876

Thanks Melanie - I like how it encourages them to do something at the end of the commercial too. <wink wink>

Sep 19, 2012 01:21 AM #3
Rainmaker
721,777
Eileen Hsu
Douglas Elliman Real Estate - Manhattan, NY
LICENSED REAL ESTATE SALESPERSON

Great commerical, the emotional link and enjoyed the technology aspect of the cool features on zillow for searching for homes.

Sep 19, 2012 01:41 AM #4
Ambassador
2,393,673
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Baltimore, MD
Sell Your Home With Margaret Rome

Just left you a message.

This ad is very subtle. You pack a lot of info into 30 seconds. Love the loan amount!

Margaret

Sep 19, 2012 02:45 AM #5
Ambassador
1,411,573
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Brad Nice and to the point ... Like it

Sep 19, 2012 04:50 AM #6
Rainmaker
781,927
Cindy Edwards
RE/MAX Checkmate - Johnson City, TN
CRS, GRI, PMN - Northeast Tennessee - 423-677-6677
I'm really happy for you. This is fantastic. Professional, well done.
Sep 19, 2012 05:09 AM #7
Ambassador
301,990
Linda K. Mayer
License # 01767321 - La Verne, CA
Realtor, SRES, SoCAL, A REALTOR YOU CAN TRUST

Great commercial!  Loved the part about being born in the doorway...

Sep 19, 2012 05:16 AM #8
Ambassador
777,512
Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad - 707.646.1876

Thanks for your comments, I appreciate you taking the time to watch it and then share your thoughts...  thanks. :)

 

Sep 19, 2012 08:33 AM #9
Rainmaker
183,627
Chuck Mixon
The Keyes Company - Cutler Bay, FL
Cutler Bay Specialist, GRI, CDPE, BPOR

Very nice job. Shows a lot of features in very short time.

Sep 19, 2012 09:10 AM #10
Rainmaker
88,907
Rita Legan
Keller Williams Realty GCSW - Strongsville, OH
ASP Staging Realtor CDPE

So true. Life really happens at home.......where you can be your self!

Sep 19, 2012 02:32 PM #11
Rainmaker
51,018
Katharine K. Whiting
Solutions Real Estate - Tempe, AZ
CRS, Realtor, Tempe, Arizona, East Valley

Good job, Brad. It was warm - it was intriquing and best of all it peaked ones curiosity about the "possibilities".  I see a strong increase in traffic to your site!

Sep 20, 2012 01:22 AM #12
Ambassador
575,594
John DL Arendsen
TAG Real Estate Sales & Investments, ON THE LEVEL General Contractor, Crest Homes Factory Built Housing Developer - Leucadia, CA
TAG Real Estate Sales & Investments Coastal Living

I love it! Are you the great voice over?

Sep 20, 2012 04:53 AM #13
Ambassador
414,127
Jo-Anne Smith
Your Choice Realty Corporation, Brokerage - Oakville, ON

Brad,

That's great news! Congratulations to all of you.

Jo

Sep 20, 2012 01:56 PM #14
Ambassador
1,454,754
Harry F. D'Elia
Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

This is a great looking commercial. It is personal and shows the new Zillow more user friendly

Sep 26, 2012 11:12 PM #15
Rainmaker
623,302
Christine OShea
Premier Plus Realty Co. - Naples, FL

Very nice and to the point, good luck with this.  Great for customer awareness!

Oct 02, 2012 10:50 AM #16
Ambassador
777,512
Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad - 707.646.1876

Agents and consumers everywhere seem to like it! Thanks everyone.

We're very excited that audiences we share this with all over the country are really loving that we "connect consumers with local agents" at the end of the commercial.  It's a win-win commercial for sure~  :-)

Oct 03, 2012 02:41 AM #17
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Ambassador
777,512

Brad Andersohn

ActiveBrad - 707.646.1876
Ask me a question
*
*
*
*
Spam prevention

Additional Information