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21 Comments on RealEstate.com TV Campaign Launched This Week
Thanks Linda!
Nikish - very well done!!
It makes it look very user friendly.
This all looks quite well done. Hope the campaign thrives.
Nikesh, it is good to see real estate ads other than Realtor.com all the time. Very clever.
I am looking forward to seeing the ad. I had no idea it already live.
Thanks everyone! We are pleased with how this commercial came out.
The power of big screen.
I particularly love the special effects - check out the flag waving in the breeze and the pots and pan in the kitchen. The whole scene was shot against a green screen and then the animation was added later.
http://www.youtube.com/watch?v=kdqy0zHFLuo&feature=relmfu
http://www.youtube.com/watch?v=xSZAZJBAqPo
I will update the blogpost as well.
Nikesh I really liked the video. Does this company do videos for Real Estate Agents? Thanks for sharing this by the way.
Lanre, I don't think they do agent commercials. As you can imagine the spot was pretty pricey..... BUT one cool thing we are doing is that we are allowing agents on RealEstate.com to get their own customized version of the TV commercial. Basically the last 5 sec would show your picture or brand in the commercials.
Take a look here: http://success.realestate.com/marketing-kit-tv-ad Scroll down to see the ad on the bottom left.
Nikesh - I really like this. I think it's compelling and also has good branding at the same time. (and the site name is easy to remember).
Green screens and slides from all over the revolving marble can harness media to excite. Real estate is an emotional experience!
Nikesh, the animation sure brings life to the stills. Good job! I will watch for the commercials.
It came out great and concise
Nikesh...nice to see how things come together behind the scenes. Havent seen the commercials but will definitely be on the lookout for them. Technology is amazing...thx for sharing
I watched TV hoping to see it, ended up finding it on Facebook. I just signed up for my neighborhood and am looking forward to some good leads. The ad is very simple in concept and hopefully viewers connect with the idea of looking at large photos. something I have identified as being missing on most online searches.
Interesting that a competitor also launched their TV ad the same day. Seems it's time to jump back into TV, so i will be checking out the agent branding part.
You can tell the difference. ..the quality is apparent and it shows. . great job!
I am curious as to where the air time will be purchased? Wanna tell?
I see great things forming and heading your way...Yes to all your efforts....May they produce optimum results....
Green screen is so cool.
We use their site and love it. The commercial is great too.