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Because it's to THEIR advantage to do so! We need to be able to explain this to them.Hopefully this will help.


I received this email from a potential buyer:


You are right Bryant, I should not work with 2 Realtors at the same time and got a bit excited after reading your blog. It occurred to me you are more than an average Realtor (broker/listed agent) and may get a few properties ahead of everyone else and sometimes yet to be listed in MLS. There are few foreclosure specialists in Chicago area that work on fee based service.


Please don't think otherwise but appreciate if you can clarify the following:   If you are like anyone else, what advantage does a buyer have in hiring you to acquire an REO? What is this retainer for? I can see some buyer advantage in short sales but for REOs I don't see any. Am I missing anything??END


MY RESPONSE


Hi there,   OK so I like the part about getting excited after reading my blog :)   A Buyer's Broker Agreement (BBA) creates a bilateral agreement between you and I. It obligates you to work exclusively with me in areas we define. For example, if you had a BBA with the agent in Celebration you would not have contacted me and we would not have had this issue come up. It would have helped to solidify a loyal and professional relationship. It lays out the framework for the entire relationship. It obligates the Broker to do his job.


Also, as we had discussed on the phone, it gives the broker a monetary incentive to work harder. Foreclosures are very inexpensive (in my area) and can also be much more frustrating as it may take offers on numerous properties in order to get one accepted. Good properties sell quickly and usually with multiple offers. Finding the right property takes time.

  

REALTORS(R) are usually paid by co-brokes (commissions) offered by the Seller's agent or Builder to bring a Buyer. These commission usually range from 1% to 5% of the purchase price with 3% being an average. This can create a conflict of interest. Suppose there are 5 properties that are perfect for what you are looking for. All offering different co-brokes within this range. Wouldn't I rather sell you the one where I make 5% as opposed to the one where I make 1%? Of course I would. It's human nature.


The BBA eliminates this conflict by setting a minimum AND a maximum fee upfront. In my case it's $2,500 or 3% whichever is greater.**** Anything above these amounts would be rebated or credited to you at time of closing.   In the price range you are looking at, $65,000, the co-broke could range from $650 (1%) to $3,250 (5%) but would probably be $1,950 (3%). If it were 1% you would have to contribute $1,850 to my compensation. If it were $3,250 you would actually receive a rebate of $375 (half of $750).


More than likely you will have to contribute $500 to $750 to a deal. Don't you think we could save at least that amount by being more aggressive with finding you a property? Of course we could.  This is why what is an advantage to me (guaranteed minimum pay) is actually more of an advantage to you. Make sense?


The retainer I charge, of $1,000, is nothing more than a fee to make sure I am only working with serious buyers. I get upward of 20 buyer inquiries a day and I am not able to work with them all so I have to pick and choose. I do this by asking for a retainer and requesting a signed BBA. The retainer is applied towards any commission differences. For example, if you bought a property where you needed to contribute $750 towards my compensation you would actually get $250 back because you had already paid me $1,000. The retainer is included in the $2,500 or 3%. It's just paid in advance. If you break our BBA it is mine to keep.


The advantage of working with me is that I am very good at what I do which is evident by all that you have read and learned from me in the last couple of days of communicating. Of course the choice of whether or not to hire me is solely yours. I only have a couple of more Buyer openings left for this month but will be happy to place you on my waiting list if now is not a good time for you.


Investing in foreclosures is certainly the way to go right now. I hope we can come to an agreement to work together to get you some deals.   As always, let me know if you have questions.


****Commissions are ALWAYS negotiable. This post is NOT about commissions it is about BBAs. So get off my a**Sherman!!!  

 

 

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38 Comments on Why Should The Buyer Sign A Buyer Broker Agreement?

20 Most Recent Comments Displayed Show All

SEP
20
192,903 Points 1 Featured Post Attended Rain Camp

Great post Bryant. Well presented and good points. I am a firm believer in the buyer broker agreement and use it every single time. I never had an issue with a client.

10:18pm • #19
SEP
21
1,138,578 Points 154 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

What a great way to explain this to a lay person.   I also love the waiting list (as well as Margaret Rome).

2:35am • #20
498,020 Points 13 Featured Posts Outside Blog Called Shot Master

Congratulations Bryan on the blog response and what a great post you turned it into!

3:14am • #21
652,304 Points 70 Featured Posts Outside Blog Called Shot Master

Interesting post Bryant.  I've never heard of the waiting list.  Thanks for sharing this with us.                                            

5:06am • #22
224,294 Points 2 Featured Posts

Bryant, I almost want to quit Broward County and come up for an interview. You are awesome!

5:28am • #23
730,389 Points 15 Featured Posts Outside Blog Called Shot Master

Bryant, many potential buyers will not remember they signed a BBA, but they will remember paying you a retainer fee. The only way to run a business.

5:36am • #24
315,482 Points Outside Blog

Some great info, keep up the good work and good luck with your business,great post.   E

6:28am • #25
1,421,366 Points 41 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Preach it BB

When they want the best. . they may have to wait. .

great lesson. .

6:38am • #26
313,773 Points 2 Featured Posts Called Shot Master

Goodmorning! Interesting post, I neither have heard of the "waiting list" but I like it! Have a great weekend!

8:01am • #27
610,268 Points Outside Blog

Very interesting and informative blog. You make some really good points that I imagine all Realtors could use daily.

Betty

10:10am • #28
548,216 Points 9 Featured Posts Outside Blog Called Shot Master

Bryant:

I like this post and I am going to print it for future reference.  I don't work with many buyers and those I work with are usually former clients.  If I do find a buyer your post will give me some good reasons for the buyer to sign the BBA.

10:23am • #29
879,127 Points 224 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

This is an excellent explanation of how the exclusive buyer's agreement works for you.  Nicely done.

10:40am • #30
Outside Blog

Great post!  I like your use of the retainer.  Seems like a great way to eliminate those that aren't serious about buying.  I'll have to look into that practice with my brokerage. 

2:11pm • #31

Turned down a cash buyer just the other day. I received the lead and called. The potential client wanted to see a listing and I agreed. During our discussion I told her the advantages of using a buyer's agent and she agreed and said she would sign with me. When she arrived her "boyfriend" stated she was not going to sign "sh*%". They were of the opinion that since they were going to be cash buyers they would not need an agent for themselves. I told them the agent on the sign is working for the seller but that did not phase them. At the end she actually asked me if I would show more homes to her? Of course I asked if she was going to sign and agreement she said no, and so did I.

This is definitely a subject that needs to get out to the public. Great post.

2:24pm • #32
981,452 Points 114 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

It's an excellent explanation of how the Buyers' Broker Agreement is handled.  I use retainer clauses as well in my BBA . . . and this is a bookmarked article to emails to potential clients "See, I'm not the only one."

3:04pm • #33
425,634 Points Outside Blog

Great post and congrats on the feature! Keep up the good work!

3:06pm • #34
1,125,717 Points 90 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Great job BB. I charge a buyer's commission at closing. Anyone who won't sign a BRA and agree to my fee is not serious or not worth my time. Cuts out the tire kickers.

6:30pm • #35
SEP
23
306,731 Points 10 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Bryant - thanks for the info. Well and simply explained. I am looking to implement. It's in my "study in depth" file.

1:23pm • #36
SEP
26
216,770 Points 1 Featured Post Attended Rain Camp Called Shot Master

This is a great list BB. I will try to incorporate some of these points in my next conversation with a buyer!

7:33am • #37
OCT
05
1,453,125 Points 46 Featured Posts Outside Blog Called Shot Master

I will bookmark this post and read it again and use some of these tips when I talk to buyer prospect.

4:11am • #38

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Bryant Tutas Broker/REALTOR(R) Tutas Towne Realty, Inc

Poinciana, FL

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Bryant Tutas-Tutas Towne Realty, Inc

Address: 628 Grand Canal Dr, Poinciana, Fl, 34759

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