Ah, it's Friday night...why not stir up the pot a bit, eh?
A recent post appeared here in Rain Land that to be a good real estate agent, you have to OWN real estate.
You can read it here...you just can't comment. You know what they say, if you can't stand the heat in the kitchen, just disable comments.
Well phooy fhooy on that one!
I used to own a Mercedes. O-M-G...how I loved that car. When washed and shined, she made me feel like a million bucks. Even if she was 20 some years old....but whether or not I have ever owned one, certainly is no indication that I could not see you one, and make you love me AND the car!
It's about knowing the product, what it can do and how it works. Think about the options you get on a car. They are as long as your arm, if you load it up. How do you know about all of them? You train, you practice and you sell. I always said, if I was a car salesman, I'd point blank ask my Manager for time to know each and every car and the options it comes with and how the work. When you point at a button on the dash, you damn well know I'll know what it does.
So, now, you're standing on the balcony of a condo...say on the 20th floor. With your agent from TimBuckToo that you found at your local grocery store line. You said, "Dude, I wanna buy a condo in Midtown. You sell real estate, can you help me?" Well, he owns a house so of course he can.
Does Agent X know the area? Does Agent X know there is a 22 story apartment tower planned for that corner lot, hence your view is going to go "Bye Bye" in about 18 months? I didn't think so.
But I do. Because I KNOW my market. I visit the buildings weekly, or bi-weekly looking at homes, views and meeting the Property Manager. I USE to own a condo in the area, but I choose to be responsible and sell it. (Well, I'm not sure about responsible given the amount of money I lost...but...)
Selling real estate is about KNOWING about real estate. And that does not have to be accomplished by OWNING real estate. You can learn a crap load about a house after a few home inspections. Everytime I attend an inspection, I learn things. And I remember them (or write them down in my old age) and pass that knowledge along to the next person.
Honey, I don't DRIVE a Mercedes...But I can Sell The Heck Out of one to YOU!