One of the most challenging and misunderstood aspects
of selling your home is determining the appropriate listing price. 

Most of us have seen the humorous video that has circulated the internet for some time now.  It shows a beautiful mansion, which is how the tax assessor sees your home.  Next, it shows a typical, well kept home, which is how the appraiser sees your home.  Finally, there is a run down shack which is how a buyer sees your home.  While the video makes us all laugh, it really is no laughing matter when you have a home to sell and need to decide on a listing price.

How do I come up with a realistic market valuation of your home? 

The first step is to do some research.  That research will include a market analysis where I complete a survey of properties that recently sold that closely approximate the size, style, condition, and location of your home.  Listing PriceI will also compare properties that are currently for sale and those that did not sell (they expired or were withdrawn).  I will take into consideration local depreciation (or appreciation) rates as well as any significant improvements you have made that would warrant a change in market value.

One of the greatest misunderstandings in real estate is the "Re-Fi" appraisal.  A re-finance appraisal is an appraisal of credit worthiness as much as market value of your home.  When you looked to a lender to provide you refinancing, the lender looks first at your credit scores and payment history and then at your home.  Many times the appraisal was a "drive-by" to simply verify for the lender that the house was located where you said it was and was generally in the same condition as when you purchased it. 

For marketing purposes, these appraisals often just don't stand up to current comparative data.

The idea behind getting an accurate assessment of your property's value is to get a cross section of data from several different viewpoints (Appreciation rates, historical sold data, current market conditions, etc.) and then look for intersections where the viewpoints overlap

This creates a price range in which a property is likely to sell. 

Listing PriceAgain, there are many variables to consider when determining the final list price.  Some of these variables are quite specific but difficult to pin down.  For instance, what school or school district serves your neighborhood?  Do you have an active Homeowners Association? And how much does it cost?  Is there a swimming pool nearby?  Are you close (but not too close) to a bus stop, a bike trail, a park?  Does your home back to open space or a busy street?  Are you in an area that is developing and improving or an area that may be a bit worn down and on the decline?  These are the intangibles that no "Zestimate" from Zillow.com or HouseValues.com can take into account when doing a quickie online survey of "What's My Home Worth?"  These sites can be great points of reference but are usually inaccurate in their valuations, either high or low. 

Each region, municipality, neighborhood, street - even cul-de-sac - has its own set of characteristics that contribute to its property value.  If a home is over-priced it will languish in "never-showing-land".  
Buyers have become more savvy and can spot a "test price" from miles away!

Give me a call if you would like to know the true value of your home in today's confusing market!

Janna SignJanna Rankin Scharf  provides a superior level of real estate services to home buyers and sellers in Coeur d'Alene and Kootenai County, Idaho. Visit Janna.ServingNorthIdaho.com to search for homes in the Coeur d'Alene MLS for anywhere in spectacular North Idaho.

No matter how grand or modest your real estate dreams may be, you can turn to me in confidence.  Give me a call today and let me know what I can do to be of service to you!

Janna Rankin Scharf AB, GRI, CSP, CNS, CLHMS  208.651.9700

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5 Comments on Mystery solved! Here's how I determine the listing price for your home

SEP
23
814,327 Points Outside Blog Called Shot Master

Good article that will help explains to owners how they should be pricing their home.

8:06am • #1
1 Featured Post

I'm sure this is a common concern with Realtors!  "But I put in a hot tub!"  Or "The guy down the street got $400,000!  My home is better!  I should get $425,000!"

A good Realtor knows how to price a home according to the research, not the emotion of the Seller!  Great article!

Jeannie Brown

The Selling Stage in Texas

8:27am • #2
317,977 Points

Great post and information for home seller's to know and read pricing their home is one of the most important details in the home selling process.

8:44am • #3
778,935 Points 38 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Great information Janna!  You've taken the mystery right out of it!

4:59pm • #5


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Janna Rankin Scharf

Coeur d'Alene, ID

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Keller Williams Realty Coeur d'Alene

Address: 1450 Northwest Blvd. Ste 301, Coeur d'Alene, ID, 83814

Office Phone: (208) 667-2399

Cell Phone: (208) 651-9700

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Coeur d'Alene Idaho Real Estate Blog By Janna Rankin Scharf of Keller Williams Realty is a Great Place For Real Estate Agents and Potential Buyers and Sellers to get to know more about Coeur d'Alene Idaho as well as other parts of Kootenai County and North Idaho.
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