We all realize that the real estate business is a referral business. It’s a people business. If and when you treat people well, they will reciprocate and remember that fact. They will remember who did their job properly and represented them properly through a transaction, and they will want their friends to have the same pleasant, positive experience.
Yet, I continue to see agents who drop the ball. I witness agents who put a deal together and fall off the face of the earth; they don’t return phone calls; they don’t cooperate by doing their job properly and following up; they fail miserably at completing a transaction; and the other agent is saddled with the entire deal.
Those are the agents who think of each real estate transaction as a “one shot deal.” They don’t think about referrals. It’s like picking an apple from a tree. They pluck the apple; take a bite or two; and toss the rest. They are satisfied with a taste and never clean it to the core.
They handle their business the same way. They do just enough to be granted the commission. It’s never really earned. It’s “granted” because the agent is licensed and the agent showed a property. That agent is a “one shot deal” agent. There are many seasoned agents who have worked in the industry for years, but they never experience the joy of working with "generations" of family members. They do survive and some thrive, but none are ever spoken of positively by past clients. It’s a sad scenario.
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