What you need to know about internet real estate marketing

Real Estate Agent with Prudential Malibu Realty
Here are the top ten sites for December. Realtor.com is leading with Trulia recently passing up Zillow and looking to gain ground. picture-4.pngtruliatraffic.pngWhy is this important? Because everybody starts online when it comes to finding a home. 85% this year will and I estimate that the number will rise to 95% in next few years. Realtor.com gets 5 million hits alone each month. If you are going list your home you better have an agent who has a foot in the internet arena. I personally have my listings at 4 of the sites mentioned above. One advantage Prudential has is that we have signed a deal with Yahoo, as you may have seen the recent ads, and we now exclusively get all leads generated online. If someone does a search in Malibu and needs more information our office at Cross Creek gets the call, even if the listing is at another brokerage. Try it out by doing the a Malibu search at Yahoo Real Estate. Years ago a client might ask their agent "How many showings are we getting each week?" or "How many calls"? The new question will be "How many hits did we get?" Good agents will monitor their web traffic and keep you up to date by sending the graphs and data to you. If you are getting a ton of hits but no showings, then maybe the listing price is too high. If you are getting hits and showings, then keep the price as is. There is another site that is not mentioned but has tremendous power in selling a home. Craigslist.com has a real estate section and I always put an add online. That simple add generates over 500 page views and 5000 hits per month. See example below .So try asking your current agent how many hits you are getting each month. If he or she looks confused and can't answer, then it's time for a new agent. Here's a number to one that can answer it. See the proof below for my beach house listing.310 699 8428. Ask for me, Mike G. picture-5.png picture-7.png

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Michael Gardner

Malibu real estate professional
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