I've been reading a lot this evening (probably too much!) and keep "hearing" the same thing over and over from realtors regarding using a Virtual Assistant.

I can't let go.

Having started your business as a sole proprietor and wearing every hat imaginable to make it all happen, it is completely understandable that you feel vested in every single area of your business.  But let's think about it.  How effective are you actually being by wearing all the hats?  And how successfully are you performing the tasks that each hat requires?  What happens when you have to wear more than one hat at a time?  What about when you need to switch hats mid-stream?  Are you effectively managing all your hats?  Have you dropped any?  Lost any?  Just plain don't want to wear a specific hat because it clashes with your ensemble?  Ever feel like you just want to take off all the hats and go to Myrtle Beach?

Let me tell you...  Using a Virtual Assistant will change the way you wear your hats.  I know - I know!  You have control issues. You like to be able to see the person handling your tasks.  You want to be able to say "Hey, Barbara, can you get me..."  or "Hey, Joann, did you already..."  The list goes on.  You like to see a warm body being productive so that you just know the work is being completed.  But is that really what happens?

You see Barbara on the phone, but it doesn't mean she's working - she could be talking to her kids.  You see Joann at the fax machine but it doesn't mean she's sending off a contract.  She could be faxing in a take-out order for her husband to pick up on his way home from work.  Just because you have a body in a chair that you can see from your desk doesn't mean that person is being the most productive for you.

You can't see a Virtual Assistant.  You can't see them calling your leads or setting them up on drip campaigns.  You can't see them inputting listings into the MLS. You can't see them setting up virtual tours.  You can't see them ordering Just Listed postcards.  You can't see them doing a host of other tasks - but the proof is in the pudding!  When the calls come in; when the listings appear on Realtor.com; when the inquiries start - that's how you'll know.  (And the regular reporting we do for clients has something to do with it as well!)

You see, you're in your own way.  I know the stick is yours.  But let go!  I just want to share it with you.  Together, we can make the stick into something really great!  Just let it go and you'll see what a difference it will make.  You'll see!

~Renae - Marketing 4 Realtors - www.marketing4realtors.biz

Market 4 Real!