The 5 reasons a property will sell or NOT sell:

 

1. Location Image

Most people like to be situated either in the right school district to meet their needs, close to work, a particular neighborhood or someplace with a view. In most instances, people look for location first.  You know what they say; "Location, Location, Location!"  If your home is in a poor location or has questionable surroundings or neighborhood, any of the remaining four reasons may need extra attention.

2. Price Image

Especially in our current market, PRICE can be THE most strategic reason a buyer will buy.  As your agent, I will provide you (my seller) with comparable properties in both "Active" and "Sold" categories. It's best to be as high as possible when compared to the "SOLD" properties (to get the highest price possible) however,  price average or below when compared to the "ACTIVE" properties (your competition). Some sellers will say something like, "We can always come down..."  However, in a competitive (buyer's) market, some buyers won't even look at a home that seems to be overpriced (above average). Listen to the advice of your agent when determining the pricing strategy of your home.

3. Terms Image

When it comes to financing, the home must meet certain standards and be able to qualify for BEING financed (not just the buyers need to be qualified).  Most homes don't have an issue when meeting this criteria, but ask your agent if there are any concerns, especially when looking into FHA, VA or other Government backed loans. Some more creative financing may be desirable and help sell a home quicker and for a higher price in a slower market. When offering "Owner Carry" or "Lease Purchase" terms, you may attract more buyers and be able to sell quicker and at a premium price. Beware of the risks of these optional terms and seek the advice of your agent.

4. Condition Image

OK..  This one seems so simple to me.  When we sell a car, we typically will wash it, wax it, vacuum the inside, shine the tires and the chrome and make it "SHINE"!  We need to do the same, or even more for our house when seeking a buyer. Staging is the big talk right now.  It may help to hire a professional stager or designer to help you put your best foot forward. Buyer's usually like to see the home lived in, but they don't want to see the lifestyle that lives there. Keep things neutral and classy.

5. Marketing Image

More than 85% of the public now searches the internet first, when looking for a home.  Print media is quickly being replaced by on-line advertising.  It's important for your home to be found on-line, typically on your agents web site or company web site.

Most homes that take longer than the average market time to sell are due to either being over priced and/or under marketed. Proper Marketing is the Key! Don't miss out on the best marketing of Idaho Real Estate in the Boise real estate market!

For more detailed information, please view "6 Easy Steps in Selling Your Home"

Call Don today for a FREE Market Analysis of your Home!

sellidaho.com

 
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6 Comments on The Five Reasons a Home will Sell or NOT Sell.....

JAN
20
2008
I find price cures the other 4 items on your list.  Great post!
8:32pm • #1
579,639 Points 34 Featured Posts Localism Sponsor Outside Blog Hit Router

#1 and #4 go right back to #2.  If the location is less than optimal... lower price.  Optimal... higher price.  If the condition is less than immaculate... lower price.  If it is immaculate... higher price. 

Terms can move the price as well.  And marketing.  

There is really only one thing.  Price.  It makes up for a lack of anything else.  So, in order for a seller to maximize the price, they need to maximize everything else they can.  That which can't be adjusted (location for example) should have been priced in when they bought.

8:38pm • #2

Matt:  Exactly Right! It just depends on the price they want..

Lane: Absolutely!  It's all about educating the seller and making sure all five fit together and are not skewed!

Thanks for the comments!

9:05pm • #3
Great post.  Easy to read and makes sense. 
9:10pm • #4
Thanks Dione!  I appreciate you reading!
9:12pm • #5
JAN
21
2008
538,456 Points 13 Featured Posts Outside Blog

Price and condition are critical but your list is great! thanks for putting it together!

your friend in Charlottesville

7:39am • #6

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Don Wixom

Nampa, ID

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RE/MAX Advantage

Office Phone: (208) 466-0002

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