Are you ready to hit the links? While I wish that was a legitimate golf invitation, it’s actually a call to brush up on your website’s link-building tactics. I picked up some ideas from a recent webinar and rediscovered that it’s a task we need to hone because of its importance to search engine placement.
If you think of links as relationships, they might be easier to comprehend. Building relationships with peers, consumers and relevant websites will attract more attention to your business and introduce you to people who share your interests. And the more things get shared, the more your site or posts get noticed. But it’s important to be noticed for the right reasons, especially with Google’s new Penguin algorithm that dings link-building activities such as spamming and rewards others that produce fresh or relevant content. Here are other things to keep in mind: